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Hi There,

It's the quiet before the season. New seasons about to open, renewals going out, box offices gearing up for a busy fall. But first, TLCC! Many of you are in D.C. this week, and so are we. Come find us at booth #9. And if you're sitting this one out, we're sorry to miss you, and there's plenty below to make up for it.

PRODUCT SPOTLIGHT

Product Updates Now Available

Pinned Event Titles in Mobile Wallets. Titles and dates now stay visible as patrons scroll their tickets, so front-of-house teams and patrons can confirm the right performance at a glance. Already live in every digital wallet.

Multiple Price Types for Resale Transfers. PatronSafe Ticket Resale can now preserve key Price Type attributes when tickets are resold and transferred, keeping reporting, settlement, and GL processes consistent.

SEE PRODUCT UPDATES →

PARTNERSHIP ANNOUNCEMENT

True Tickets X easy-connect

True Tickets and easy-connect have partnered to bring more of the patron journey into one branded digital experience. Patrons can access secure digital tickets within their venue’s easy-connect app alongside its sales, engagement, and loyalty features, while True Tickets helps organizations manage sharing and authorized resale, maintain visibility as tickets change hands, and identify the person actually attending in Tessitura. Bundling the two unlocks partner pricing.

NEW CASE STUDY

128% ROI in First Six Months

See how La Mirada Theatre uncovered 900+ previously unknown patrons, cut chargebacks 85%, and drove $6,391 in new revenue, all in the first six months with True Tickets. Proof that meaningful results don't require a big team or budget.

READ THE CASE STUDY →

TLCC · WASHINGTON DC · 2026

Copy of TLCC DC 202 Social Graphic_Speaking Panel Session

TLCC PANEL SESSION

Join us with TRG Arts, the New Jersey Symphony, and the Adrienne Arsht Center for panel presentation: Guests to growth: Who’s really in your audience — and how to keep them. Tues. Aug 4, 2026 at 9:15 AM.

REGISTER FOR THE SESSION →

August 2–5 · Booth #9

Stop by booth #9 to talk through how you deliver tickets today, what happens when they change hands, and where audience visibility could be stronger.

SCHEDULE A MEETING →

WEBINARS

Hands-On Workshop · With TRG Arts

Join True Tickets and TRG Arts for a practical workshop on turning audience visibility into measurable value. Using your own data, you’ll calculate the potential value of newly identified attendees and build a segmentation plan to support retention and revenue growth. Sept 3, 2026 at 11:00 AM CT

REGISTER FOR THE SESSION →

NEW PARTNERS ON BOARD

Say hello to the latest organizations joining the True Tickets community. Each one chose us to streamline entry and turn their shadow audience of previously unknown attendees into known patrons.

Bruce Springsteen Center for American Music — Long Branch, NJ. The newly opened home of the Bruce Springsteen Archives at Monmouth University names True Tickets its official digital ticketing partner for exhibitions, concerts, and events, welcoming visitors from around the world.
Dallas Theater Center — Dallas, TX. One of the nation's leading regional theaters, and the latest LORT member to adopt True Tickets, modernizing patron access across its Wyly and Kalita Humphreys stages.
PortTIX — Portland, ME. Portland's trusted local box office for Merrill Auditorium and a dozen-plus arts organizations across southern Maine brings secure mobile-first ticketing to its entire ecosystem.