LORT THEATRE CASE STUDIES

REVEALING THE FULL HOUSE

Roundabout Theatre Company, Center Theatre Group, and Alliance Theatre have transformed how they understand their audiences and unlocked significant revenue in the process. By using True Tickets’ secure digital delivery, these LORT organizations revealed thousands of shadow audience members and captured first-party data that drives loyalty and growth.

These theatres have proven that knowing who’s really in your seats changes everything. Together, they’ve revealed over 20,000 shadow audience members and generated tens of thousands in incremental revenue, with six-figure upside projected as they scale to full adoption.

Roundabout Theatre Company introduced PatronSafe Ticket Resale, giving patrons a simple way to resell tickets directly within their digital ticket when plans change. In the first two months, resale was enabled across 239 performances and 50K+ tickets through a secure, in-ticket experience with pricing capped at 20% above face value. This helps ensure fair pricing, fill seats that would have otherwise gone empty, and bring additional revenue back to Roundabout. Every resale purchaser is captured directly in Tessitura, revealing audience members who would have otherwise remained unknown.

Watch the webinar to hear directly from their leadership teams and learn how to apply these strategies at your theatre.