LORT THEATRE CASE STUDIES

REVEALING THE FULL HOUSE

Roundabout Theatre Company, Center Theatre Group, and Alliance Theatre have transformed how they understand their audiences—and unlocked significant revenue in the process. By using True Tickets' secure digital delivery, these LORT organizations revealed thousands of shadow audience members and captured first-party data that drives loyalty and growth.

These theatres have proven that knowing who's really in your seats changes everything. Together, they've revealed over 20,000 shadow audience members and generated tens of thousands in incremental revenue—with six-figure upside projected as they scale to full adoption.

From preventing ticket fraud in a crisis to building targeted marketing campaigns that convert, these leaders are showing the industry what's possible when digital ticketing meets operational control and CRM intelligence.

Watch the webinar to hear directly from their leadership teams and learn how to apply these strategies at your theatre.