Momentum is building as organizations across the live events ecosystem continue to modernize the ticketing experience. In this issue, we’re sharing updates from across the True Tickets community, including new partners, product news, and what’s coming next.
Product Spotlight
True Tickets and Twickets Announce Face Value Ticket Resale for UK
True Tickets and Twickets are partnering to bring face value resale directly into the ticket. Venues will be able to give audiences the flexibility they expect, stay ahead of upcoming UK resale legislation, and reveal shadow audiences by capturing every attendee back into Tessitura.
Venues will soon be able to offer one-tap access to tickets stored directly in patrons’ device-native wallets, all secured with dynamic QR codes. Early adopters like Royal Ballet & Opera are in the final stages of beta testing, making entry faster for their visitors and tickets even easier to find.
True Tickets' new documentation site is our central support hub designed to help our clients quickly find answers, guidance, FAQs, and best practices. Access to this resource is limited to current clients only.
The CTO Show with Mehmet Gonullu Featuring True Tickets' Co-Founder & CEO Matt Zarracina
Live events generate massive attention, yet most venues have no idea who is actually attending. In this episode, Mehmet Gonullu sits down with Matt, to unpack the hidden infrastructure problem behind ticketing, identity, and audience ownership.
True Tickets Announces Key Executive Promotions as Company Growth Continues
The moves reflect the company’s sustained momentum and sharpened focus on empowering venues with strategic control, deeper patron relationships, and data-driven growth generated from gaining visibility into every patron who attends a show.
From ballet companies to large, multi-venue cultural centers, more organizations are rethinking ticket delivery as part of the audience experience. These new partnerships reflect that continued momentum.
Colorado Ballet Denver, CO - Partners with True Tickets to Launch Secure Digital Ticketing and Deepen Patron Connections
The Joffrey Ballet, Chicago, IL - Introduces secure, mobile-first digital ticketing for its 70th anniversary
Midland Center for the Arts, Midland, MI - Takes the Lead in Audience Experience to better serve a diverse campus of patrons
Oregon Shakespeare Festival, Ashland, OR - Launches Secure, Mobile-First Ticket Delivery Across Its Historic Stages
Meet us in London!
We’ll be in London for TLCC London on March 12–13, 2026, and attending the Ticketing Professionals Conference (TPC) from March 23–25, 2026 in Manchester. If you’re at either event, stop by to meet the True Tickets team and talk digital ticketing, audience insight, and what UK venues are focused on next.
