New York, NY (October 7, 2025) – New York City Center, Manhattan’s first performing arts center, has partnered with True Tickets, a secure digital ticket delivery service that provides organizations with greater control over their ticketing ecosystem. This collaboration will allow City Center to offer a seamless, secure, and user-friendly digital ticketing experience for audiences attending performances at the historic venue.
“At City Center, we are committed to making the arts accessible to all and improving our customer experience at every level, so our audience feels truly welcomed,” said Michael S. Rosenberg, President & CEO, New York City Center. “Partnering with True Tickets allows us to strengthen our ticketing process, providing greater convenience, security, and transparency for everyone attending performances here.”
True Tickets’ rules-based ticket sharing and contactless entry provide enhanced control over ticket distribution, reduce fraud, and improve audience engagement. The service integrates seamlessly with City Center’s existing ticketing infrastructure, offering a more efficient and reliable digital ticketing solution for theatergoers.
“New York City Center has long been a cornerstone of New York’s performing arts scene, bringing world-class productions to audiences for over 80 years,” said Ken Lesnik, Head of Business Development, True Tickets. “We are proud to support City Center with a digital ticketing service that ensures a secure and seamless experience from purchase to entry.”
Since its founding in 1943, New York City Center has presented some of the most celebrated dance, music, and theater performances in the country, making world-class arts experiences accessible to a broad audience. With the adoption of True Tickets’ innovative digital ticketing solution, City Center continues to invest in technological advancements that enhance audience engagement and operational efficiency.
For more information about New York City Center, visit www.nycitycenter.org.
For more information about True Tickets, visit www.true-tickets.com.
About True Tickets
True Tickets is a secure contactless digital ticket service that puts venues and event organizers in control of their tickets and in communication with their true audience. To date, True Tickets has delivered 21.7 million digital tickets worth USD $1.4 billion and enabled 2.9 million secure shares across 100+ arts organizations worldwide. Available to Tessitura Network members, True Tickets' business-to-business solution seamlessly integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. Learn more at True-Tickets.com, where you can book a demo or follow True Tickets on Twitter or LinkedIn for updates.
About New York City Center
NEW YORK CITY CENTER (Michael S. Rosenberg, President & CEO) has played a defining role in the cultural life of the city for more than 80 years. The distinctive Neo-Moorish building was founded by Mayor Fiorello La Guardia in 1943 as Manhattan’s first performing arts center with the mission of making the best in theater, dance, and music accessible to all audiences. This commitment continues today through celebrated dance and musical theater series like the Fall for Dance Festival, Artists at the Center, the Tony-honored Encores! series, and the annual season by Principal Dance Company Alvin Ailey American Dance Theater. City Center welcomes audiences to experience internationally acclaimed artists including Kyle Abraham, Matthew Bourne, Ayodele Casel, Manhattan Theatre Club, Nederlands Dans Theater, and Twyla Tharp, on the same stage where generations of legendary artists made their mark. Dedicated to a culture built on the values of curiosity, collaboration, accessibility, and inclusivity, City Center’s dynamic programming, art exhibitions, and studio events are complemented by a full slate of education and community engagement programs that bring the performing arts to thousands of New York City students, teachers, and families every year. NYCityCenter.org
Media Inquiries:
True Tickets
Crystal Henderson
New York City Center
Joe Guttridge
JGuttridge@NYCityCenter.org