CLEARWATER, FL / BOSTON, MA (November 11, 2025) — Ruth Eckerd Hall, Inc., one of the nation’s most honored performing arts centers organizations, has partnered with True Tickets, the secure digital ticket delivery service built for arts, culture and entertainment venues. Together, they will bring mobile-first ticketing to venues across the region—including Ruth Eckerd Hall, the Nancy and David Bilheimer Capitol Theatre, The BayCare Sound, and more—delivering a seamless, secure, and connected patron experience.
Beginning this season, guests at Ruth Eckerd Hall venues will receive their tickets via contactless digital delivery and access them through password-less login for swift, fully accessible entry. Each digital ticket is delivered as a dynamic QR code, allowing staff to scan in real time and move patrons quickly through entry. Ruth Eckerd Hall now has full control over how tickets are shared, and every delivery, transfer, and scan syncs directly to Tessitura, giving a clear view of who actually attends events—not just who buys the ticket.
This partnership reflects a growing trend among leading venues to adopt solutions that go beyond fraud prevention and help them build lasting audience relationships through better data, flexibility, and trust.
“We’re always looking for ways to enhance the experience for our patrons while protecting the integrity of each performance,” said Susan M. Crockett, Ruth Eckerd Hall President & CEO. “True Tickets offers an elegant solution that works across our unique venue footprint—from our historic theaters to our modern outdoor amphitheater—and gives us new tools to serve our community better at every touchpoint.”
“Ruth Eckerd Hall is a powerhouse—artistically, operationally, and in its connection to the Tampa Bay community,” said Ken Lesnik, Head of Business Development at True Tickets. “We’re thrilled to partner with their team to support digital transformation at scale, delivering mobile-first ticketing that meets the moment and respects the artistry.”
The rollout will include Ruth Eckerd Hall, the Bilheimer Capitol Theatre, The BayCare Sound, and select events produced by Ruth Eckerd Hall On The Road.
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. True Tickets has delivered 21.7 million digital tickets worth $1.2 billion in face value. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.
About Ruth Eckerd Hall
Ruth Eckerd Hall, Inc., a 501(c)(3) nonprofit organization, manages and operates the City of Clearwater-owned 2,200-seat Ruth Eckerd Hall, the 200-seat Murray Theatre, the 250-capacity ballroom, Margarete Heye Great Room, the Marcia P. Hoffman School of the Arts, the 750-seat Nancy and David Bilheimer Capitol Theatre, The BayCare Sound located at Coachman Park in downtown Clearwater and Ruth Eckerd Hall On The Road. In 2020, 2023, 2024 and 2025, Ruth Eckerd Hall was awarded a Top Workplaces honor by The Tampa Bay Times. Ruth Eckerd Hall was the only entertainment venue to make the list all four years. In 2022, The Tampa Bay Business Journal named Ruth Eckerd Hall a Top Workplace Honoree. Our mission is: Changing lives through the performing arts.
Media inquiries:
True Tickets
Crystal Henderson
PR Director
Email: crystal@thepresshouse.com
Ruth Eckerd Hall
Katie A. Pedretty
Director of Public Communications
Email: KPedretty@rutheckerdhall.net