True Tickets Co-Founder and CEO Matt Zarracina returns to Dave Wakeman’s The Business of Fun to discuss PatronSafe™ Ticket Resale and the role of venue-governed resale in a healthier ticket market.
The conversation covers face-value caps, resale economics, shadow audiences, and the importance of retaining a direct connection between the venue and the person who ultimately attends.
PatronSafe Ticket Resale gives patrons a simple, secure way to resell eligible tickets they cannot use under rules defined by the venue. Organizations can determine resale eligibility, price floors and ceilings, and timing windows based on their own policies.
When an eligible ticket is resold, it transfers to the new buyer and their information flows into Tessitura through True Tickets. That gives venues visibility into the actual attendee while providing patrons with a trusted option when plans change.
Listen to Matt Zarracina discuss PatronSafe Ticket Resale on The Business of Fun.