True Tickets Expands Colorado Footprint with CU Presents Partnership, Bringing Secure Mobile-First Ticketing to the University of Colorado Boulder
BOULDER, CO (June 9, 2026) — True Tickets today announced a partnership with CU Presents, the performing arts presenting organization of the University of Colorado Boulder. Through the partnership, CU Presents will implement True Tickets’ secure digital ticket delivery service, providing enhanced ticket security, greater flexibility, and stronger audience visibility across its diverse portfolio of performances and educational programming.
As the home of performing arts on the CU Boulder campus, CU Presents presents hundreds of events annually through its Artist Series, Colorado Shakespeare Festival, Takács Quartet, College of Music, and CU Theatre & Dance programs. For more than 80 years, its flagship Artist Series has brought internationally acclaimed performers to Boulder, making it one of the longest-running university-based presenting programs in the United States.
The partnership marks True Tickets’ fifth client in Colorado, further expanding the company’s presence in the Rocky Mountain region while strengthening its growing footprint within higher education. CU Presents joins a network of leading arts organizations using mobile-first ticketing to create more seamless audience experiences while building stronger connections with patrons.
Through the partnership, True Tickets will provide CU Presents with secure mobile-first ticket delivery that supports the full ticket experience from purchase through entry. Patrons will benefit from secure delivery, flexible sharing options, smoother venue access, and timely in-ticket communications. CU Presents will gain stronger visibility into audience engagement across its broad mix of students, subscribers, donors, and community attendees, helping deepen relationships with the people who support its programs.
“Higher education plays a vital role in the cultural life of communities, and CU Presents has built an extraordinary reputation as both a presenter and an educational institution,” said Ken Lesnik, Chief Commercial Officer of True Tickets. “We’re proud to support an organization that reaches audiences through such a wide range of performances and programs while helping strengthen connections with the people who make those experiences possible.”
“CU Presents is committed to delivering exceptional experiences for our patrons while ensuring our ticketing operations support the long-term success of our programs,” said Andrew Metzroth, Executive Director of CU Presents. “True Tickets gives us a secure, flexible digital ticketing solution that will help reduce friction for our audiences while providing greater visibility into audience engagement across our organization.”
About True Tickets
True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. To date, True Tickets has delivered 29.6 million digital tickets worth USD $2 billion and enabled 4.1 million secure shares across 100+ arts organizations worldwide. Available to Tessitura Network members, True Tickets' business-to-business solution seamlessly integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. Learn more at True-Tickets.com, where you can book a demo or follow True Tickets on Twitter or LinkedIn for updates.
About CU Presents
CU Presents is the home of performing arts on the beautiful University of Colorado Boulder campus. With hundreds of concerts, plays, recitals and more on our stages each year, there’s something for everyone to enjoy.
Media Contacts:
True Tickets
Crystal Henderson
crystal@thepresshouse.com
CU Presents
Laima Haley
Laima.Haley@colorado.edu