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In this Client Spotlight webinar, leaders from both organizations share real results from their first full seasons with True Tickets, including: 3,200+ newly revealed shadow-audience members at Pacific Northwest Ballet, many from long-standing Nutcracker traditions that had never appeared in their CRM How PNB uses mobile ticketing to combat brokers, support new-to-file buyers, and strengthen retention strategies 4,900 shadow-audience tickets identified at the San Diego Symphony, representing $267,000 in new tracked value How SDS uses dynamic QR codes and Tessitura integration to eliminate fraud, streamline delivery, and communicate with every attendee Practical insights from both teams on digital adoption, encouraging ticket sharing, and educating patrons who buy from brokers Q&A on operational best practices, marketing strategy, and next steps for shadow-audience engagement If your venue wants to uncover who’s really in your seats, strengthen digital ticketing, or gain first-party 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