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The Complete Patron Experience

December 10, 2026
11:00 AM ET

VIVO PERFORMING ARTS | PACIFIC SYMPHONY | TESSITURA | EASY-CONNECT | TRUE TICKETS

A Practical Conversation for Arts & Culture Organizations

See How True Tickets + easy-connect Work Better Together

Patron relationships extend far beyond the ticket purchase. They are built through the moments surrounding an event, from engagement and transactions to sharing, attendance, and what comes next.

Join Vivo Performing Arts, Pacific Symphony, Tessitura, easy-connect, and True Tickets for a practical conversation about creating a more complete, connected patron experience.

Together, True Tickets and easy-connect give arts organizations a more complete way to serve and engage their audiences. easy-connect builds audience engagement apps for arts and culture: each organization gets its own branded app, connected to its existing ticketing system. Through the app, easy-connect brings community, loyalty, and more ways for patrons to engage and transact around an event, from food and beverage to seat upgrades, while True Tickets keeps the venue connected to the people who actually attend as tickets move through the event journey. The result is a richer, more connected patron experience and a clearer view of the full audience.

Learn more about easy-connect: www.easy-connect.io 

YOUR PRESENTERS

Jack Rubin
JACK RUBIN Co-founder and former CEO of Tessitura Network and Strategic Advisor
4-Sean (for ACSO 4-2025)
Sean Sutton Executive Vice President & COO, Pacific Symphony
Vawnya Nichols_Vivo
Vawnya Nichols Associate Director, Ticketing & Audience Services, Vivo Performing Arts
Matt Zarracina webinar headshot
Matt Zarracina Co-Founder & CEO, True Tickets
Alexa Valentine_easy connect
Alexa Valentine Director Business Development, North America, easy-connect
Sophie Garzon-Lapierre_easy connect
Sophie Garzon-Lapierre Head of Business Development & Marketing, easy-connect

WEBINAR AGENDA

11:00 AM - 11:05 AM ET
WELCOME AND INTRODUCTION

Welcome and introduction by Jack Rubin, co-founder and former CEO of Tessitura Network and strategic advisor to both True Tickets and Victory Live.

11:05 AM - 11:10 AM ET
WELCOME AND THE TESSITURA PERSPECTIVE
Debra Weissman opens the conversation with the Tessitura perspective on connected partner solutions and the opportunity to create a more cohesive patron experience.
11:10 AM - 11:20 AM ET
BETTER TOGETHER: TRUE TICKETS + EASY-CONNECT
True Tickets and easy-connect share why the partnership came together, the strengths each company brings, and how the two solutions complement one another across the patron journey.
11:20 AM - 11:35 AM ET
VIVO PERFORMING ARTS: THE EXPERIENCE IN PRACTICE
Vivo Performing Arts shares its experience with easy-connect, what is working for its organization and audience, and how it is thinking about an increasingly connected patron experience.
11:35 AM - 11:50 AM ET
PACIFIC SYMPHONY: BUILDING THE CONNECTED EXPERIENCE
Pacific Symphony shares what drove its decision to adopt easy-connect, what the organization hopes to accomplish, and how it is thinking about the patron experience as the pieces come together.
11:50 AM - 12:00 PM ET
Q&A
Open forum for questions and answers.
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COMMUNITY, ENGAGEMENT & LOYALTY
easy-connect gives arts organizations a branded mobile experience where patrons can engage, transact, build loyalty, and stay connected around the event.
True Tickets logo
CONNECTED TICKET JOURNEY
True Tickets keeps venues connected to the people who actually attend as tickets are accessed, shared, reshared, resold, and scanned.
Tessitura logo
A CLEARER VIEW OF YOUR AUDIENCE
Attendee identity and ticket activity are recorded in Tessitura, giving organizations richer first-party data and more opportunities to build lasting audience relationships.

REGISTER FOR THE WEBINAR

See how True Tickets and easy-connect work together to create a more complete patron experience, with perspectives from Tessitura, Vivo Performing Arts, and Pacific Symphony.

Join us December 10 at 11:00 AM ET for a practical conversation and live Q&A.