We are excited to share that True Tickets has now delivered 16M tickets and facilitated the sharing of 2.2 M tickets! We’re passionate about connecting arts organizations with communities and making ticketing more secure and seamless—let’s explore our latest partnerships and insights.
In The Spotlight
CEO Matt Zarracina on Your Morning Coffee
Missed Matt Zarracina on Your Morning Coffee? He shared a sharp take on ticketing challenges—resale markets, bots, and fraud. True Tickets tackles these with secure delivery, giving venues control and building trust with audiences. It’s a simple way to make ticketing safer for everyone involved. Want to hear the full scoop? (Matt starts at the 8:00 mark).
JCA & True Tickets teamed up for a data-packed webinar on shadow audiences. A key stat: 10.6% of these often-untracked ticket recipients returned, generating $3.8M in new organizational revenue in 2024. Get actionable strategies to engage them and boost revenue. Did you miss it?
Bots, fraud, and fake listings haunt live events. In a Hypebot op-ed, True Tickets CEO Matt Zarracina argues enforceable tech, not just laws, protects fans. True Tickets’ secure system delivered 16M+ tickets for 82 organizations, enhancing experiences.
We’ve upgraded Apple Wallet delivery—full pass data on download, persistent tokens, and fewer unregistered passes at the door. Early results show a 10-minute time save per transaction, making entry smoother for patrons and staff alike.
Improve front-of-house flow and back-end flexibility—Learn how with our latest product updates.
New Partners from Coast to Coast—and Across the Atlantic
This quarter, we welcomed standout partners—from ballet companies to Tony-winning theaters. They’re using our secure, mobile ticketing to deepen audience connections. See who joined us!
La Mirada Theatre (CA): Adopted True Tickets for secure, flexible ticketing.
Miami City Ballet (FL): Enhanced Nutcracker entry with mobile ticket wallet.
Steppenwolf Theatre (IL): Introduced secure digital ticketing for its iconic stage.
Jacob’s Pillow (MA): Will debut True Tickets at 2025 Dance Festival.
Hult Center (OR): First Oregon partner, offering seamless mobile ticketing.
McCarter Theatre (NJ): Modernized ticketing with Apple Wallet support.
Celebrating Anniversaries Across Our Network
We’re honored to celebrate with our partners this spring, marking one, two, and four years with us! Thank you for trusting us to support your audiences—we’re excited for what’s ahead!
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