Welcome to the August edition of True Tickets’ bi-monthly newsletter. This issue spotlights how Ballet Austin turned losses into wins with best-in-class fraud prevention, celebrates new partners from Denver to Toronto, and invites you to share your own success stories. You’ll also find the latest product updates, upcoming webinars, and milestones across our client community.
Client Spotlight
Ballet Austin Stops
Fraud Cold
True Tickets is proud to host the Ballet Austin team reprising their standing room only TLCC session, How Data Saved the Nutcracker, exclusively for the True Tickets community. This is a game changing presentation that will have an immediate impact on your business. We hope you'll join us there.
We’re looking for client stories that highlight your biggest wins with True Tickets, whether it’s delighting patrons, unlocking new revenue, streamlining box office operations, or inspiring audience stories. Share your success and you could be featured in campaigns, webinars, and industry spotlights.
The latest JCA study confirms audiences are back. They also report that in the 2024/25 season, revealed shadow audiences drove 91,961 ticket sales and $5.45M in new revenue across 37 venues.
When a leading U.S. opera company moved to digital ticketing, even older patrons embraced the shift. With white-glove onboarding, clear messaging, and audience-first delivery, adoption soared. 59% of single-ticket buyers and 33% of subscribers over 40 said yes. See how digital became a trust-builder, not a blocker.
Roundhouse, Dr. Phillips Center, San Diego Symphony, and Pacific Northwest Ballet each proved that digital ticketing with True Tickets pays off. They uncovered thousands of new patrons, grew donations, stopped fraud before it hit the door, and turned ticket delivery into real revenue growth.
True Tickets is building strong summer momentumwith major new venue partnerships in the US and Canada. Arts and entertainment organizations are embracing True Tickets' seamless, data-rich delivery tools to enhance the patron experience—streamlining entry, uncovering shadow audiences™, and driving loyalty and revenue growth.
Indiana Repertory Theatre– marking True Tickets’ first partner in Indiana, the regional theatre now gains control over sharing and a clear view of their shadow audience
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