Cheers to a remarkable year! As 2025 draws to a close, we’re grateful for the incredible venues, partners, and patrons who’ve made every ticketing moment count. From groundbreaking tech rollouts to new features that keep lines short and smiles wide, this year has been about unlocking more meaningful connections between audiences and the arts. Join us as we celebrate what we’ve achieved together and get a sneak peek at what’s in store for an even brighter 2026!
Product Spotlight
Life Happens: PatronSafe™ Ticket Resale Saved Matt's Night at the Lyric Opera
When our CEO, Matt Zarracina, needed to change his plans twice in one weekend, Lyric Opera of Chicago used PatronSafe Resale to relist and resell his seats in minutes and keep his night on track. Buyers got great tickets, the venue captured new audience data, and everyone walked in happy.
The latest enhancements from our Product Team’s hard work: Our latest updates improve reliability, streamline key patron flows, and expand the tools venues use to manage resale, security, and feedback.
Resale activity views expanded for clearer patron visibility
Tessitura resale logging added for full chain-of-custody tracking
Marketplace controls enabled for approved resale partners
Integration performance improved in v2025.11.14
Fewer Clicks introduced across sharing, resale, and Apple Wallet flows
Lost-Access Handling improved with clearer “no longer valid” messaging
Apple Wallet Reliability strengthened through time-fence and update fixes
Feedback Portal launched for direct product input --> See HERE
Google Wallet, SMS Login, Documentation Site progressing toward release
Pacific Northwest Ballet and San Diego Symphony shared how they used True Tickets to reveal their shadow audiences, add new patron data directly into Tessitura, and build revenue-driving nurtures from day one. Their teams walk through the strategies that turned shared-ticket guests into loyal patrons and measurable growth.
CEO Matt Zarracina featured in Authority Magazine’s “Driving Disruption” series
Matt shares how True Tickets is redefining ticket custody, flexibility, and trust in live events, and why disruption in ticketing starts with better audience relationships.
True Tickets expands international momentum with leading Canadian arts organizations
Toronto Symphony Orchestra, National Ballet of Canada, and numerous other institutions across Toronto, Calgary, Edmonton, London, and Winnipeg are adopting secure, mobile-first ticket delivery to modernize patron access and gain clearer insight into who is actually attending. This growing network reflects a nationwide shift toward transparency, accessibility, and stronger audience relationships.
True Tickets is closing out the year with new partnerships across leading performing arts organizations. Venues and festivals are embracing secure digital ticket delivery to streamline entry, understand who is actually attending, and strengthen patron relationships with Tessitura-integrated audience insight.
Alliance Theatre, Atlanta, GA - Advances its commitment to accessibility with a unified mobile ticketing experience
Mayo Performing Arts Center, Morristown, NJ - A premier destination for arts and entertainment in Northern New Jersey, has partnered with True Tickets
Ruth Eckerd Hall , Clearwater, FL - Brings secure digital ticket delivery to Tampa Bay historic venues and the BayCare Sound amphitheater.
Spoleto Festival USA, Charleston, SC - Adopts True Tickets ahead of its 50th-season audience journey across Charleston’s historic venues
Strathmore, North Bethesda, MD - Strengthens its multi-venue arts campus with mobile-first digital ticket delivery
Meet us at Intix!
We’ll be at INTIX 2026 January 26 - 29, 2026 and would love to connect. Stop by the True Tickets booth or schedule time to meet with our team to talk digital ticketing, PatronSafe Resale, and what venues are doing next.
