New partners, smarter ticketing, and shadow audience insights await! ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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June 2025 | Volume 3 | Issue 2

Hi There,

 

Welcome to the June edition of True Tickets’ bi-monthly newsletter—your quick pulse on what’s changed in the ticketing world since our April issue. The headline this time? PatronSafe™ Ticket Resale is officially live, putting full resale control back in the hands of Tessitura venues. Read on for the details, fresh product upgrades, and data-backed wins you can put to work today.

In The Spotlight

BSO Turns 36K Shadow Guests into $475K

 

Boston Symphony Orchestra leveraged True Tickets’ secure digital delivery to uncover 36,000+ previously anonymous patrons. Capturing every new name in Tessitura, BSO converted these new leads into $449K in ticket sales and $28K in first-time gifts—over $475K in fresh revenue, all within one season.

 

Read the case study

Boston Symphony Orchestra BSO Case Study
Case Study_A Modern Challenge for an Iconic Venue_Roundhouse London Unlocks Shadow Audience Opportunity with True Tickets-1-1

Roundhouse Reveals 67K Patrons, Adds £239K

 

London’s Roundhouse Trust tapped True Tickets to reveal 67,517 previously hidden audience members. By capturing these patrons in Tessitura and closing the loop on every share, the venue added £230K+ in incremental ticket sales and £9.3K in new donations—no extra marketing required, fueling sustained growth.

 

Read the full case study

 

Product Updates

PatronSafe™ Ticket Resale Puts You in Control

 

PatronSafe Resale moves secondary sales inside your existing ticketing stack. Set price floors and caps, enforce timing rules, and capture every new buyer in Tessitura—no screenshots, no surprise fees. Launch partners are already live—proving you can monetize demand without surrendering control through secure dynamic QR codes.

 

Discover More
PatronSafe
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Faster, Smarter Tickets

 

New invitee registration prompt reduces login issues, QR codes are more secure, and location setup is faster. Wallets now display name, email, and ID.

 

Next: download multiple Apple Wallet passes at once, configure multiple opt-in prompts, and hide price data when you need to.

 

Discover More

Where to Find True Tickets This Spring

July Webinar

Tips & Tricks

 

When: July 10, 2025

Time: 12:00 PM EST

 

Register to Attend

August Webinar

Product Update

 

When: Aug. 7, 2025

Time: 12:00 PM EST

 

Register to Attend

TLCC Anaheim

True Tickets Booth

 

Where: Anaheim, CA
When: Aug 10–13, 2025

 

Meet With the Team

 

New Partners on Board

From an intimate regional theatre to one of the nation’s largest performing-arts campuses, these organizations chose True Tickets to make every entry seamless and every guest a known patron. Welcome to the family! 

  • Celebrity Series of Boston - By partnering with True Tickets, Celebrity Series is taking a bold step into audience-first, ethical ticketing.
  • Writers Theatre (IL) – Our first Chicago client is rolling out secure, share-friendly mobile tickets for one of Chicagoland’s premier cultural institutions.
  • Boston Lyric Opera (MA) – Ahead of its 50th season, BLO is ditching PDFs and embracing wallet-native passes to protect fans and fight fraud.
  • Denver Center for the Performing Arts (CO) – The Mile-High City’s flagship arts hub now delivers dynamic QR code tickets across multiple venues, giving staff full visibility into who’s in every seat.

Celebrating Anniversaries Across Our Network

 

Cheers to every team helping us make dynamic QR code ticketing the norm. 🥂

Happy One Year Anniversary!

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Happy Two Year Anniversary!

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Happy Four Year Anniversary!

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