October 2025 | Volume 2 | Issue 5

Hi There,

Welcome to the October edition of True Tickets’ bi-monthly newsletter. This issue highlights how venues are unlocking revenue with PatronSafe™ Ticket Resale, introduces Custom Content Blocks as a new engagement tool, and shares milestones across our client community. You’ll also find fresh product updates, resources, and upcoming webinars.

Product Spotlight

PatronSafe™ Ticket Resale

When plans change, give patrons a secure way to resell tickets they cannot use while keeping your organization in control. With venue-set pricing, automated payouts, and every buyer captured in Tessitura, it is all upside: fuller houses, happier patrons, fair pricing, stronger data, and easier operations.

Learn More

What's New in Product

The latest enhancements from our Product Team’s hard work:

Gracefully handle sharing links that include message text
Regional data centers added in US East (NC) and US West (OR)
Completed automation of PatronSafe™ Ticket Resale reporting and patron payment processing
Minimum 4-hour time fence implemented for Apple Wallet QR code refresh reliability

Discover More

New Blog: Custom Content Blocks

Turn every ticket into a direct line to your audience with targeted, on-ticket messages.

Configure in Tessitura at the event level or the ticket level.
Show above or below the ticket QR code.
Use for upsells, sponsor shout-outs, VIP perks, pre-show tips, or loyalty nudges.
Case in point: Dr. Phillips Center sold 774 tickets and generated $85,000 in the first two hours after a performance using custom content blocks.

Read the Blog

Dr Phillips Center_cotnent blocks in ticket example

Webinar

NOV 20 WEBINAR

Client Spotlight

Pacific Northwest Ballet and San Diego Symphony reveal how digital ticketing uncovered hidden audiences and generated $197K and $265K in new revenue.

Register Now →

New Partners on Board

True Tickets is building strong fall momentum with major new venue partnerships in the U.S. and abroad. Arts and cultural organizations are embracing secure digital ticketing to streamline entry, uncover shadow audiences™, and strengthen patron relationships.

New York City Center - bringing secure digital ticketing to one of New York’s premier stages, enhancing access and transparency for every guest.
Penn Live Arts – adopting digital ticketing to improve the patron experience and capture new audience data across Philadelphia.
Oregon Symphony – modernizing ticket delivery with secure, wallet-native access and Tessitura integration to reveal shadow audiences.

Celebrating Anniversaries Across Our Network

Happy One Year Anniversary!

Happy Two Year Anniversary!

Join our Community - Follow Us on Social Media!

True Tickets Resources

Product Demo

ROI Calculator