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UK VENUES SPOTLIGHT WEBINAR

11 June 2026
4:00 PM UK / 11:00 AM ET

SHINING A LIGHT ON THE SHADOW AUDIENCE

Royal Ballet and Opera + Royal Albert Hall

UK arts and cultural venues are contending with three critical issues: unauthorised ticket touting that diverts revenue and damages visitor trust, limited visibility into who actually attends events, and insufficient first-party data to support audience development and fundraising efforts.


This webinar demonstrates how Royal Ballet and Opera and Royal Albert Hall are addressing these challenges with secure digital ticketing. You'll see how they're revealing the shadow audience, capturing actionable CRM data, reducing ticket misuse, and driving measurable revenue growth through better audience insight.

WEBINAR AGENDA

UK venues are facing increasing pressure from ticket touting, limited visibility into who is actually attending, and missed opportunities to engage and grow their audiences. In this webinar, leaders from Royal Ballet and Opera and Royal Albert Hall share how they are addressing these challenges through secure digital ticket delivery—revealing previously unknown “shadow audiences,” improving customer experience, and strengthening data-driven decision making. Hear how these organizations are turning ticket sharing into a strategic advantage, uncovering new audience insights, and laying the groundwork for future revenue and engagement growth.
4:00 PM UK / 11:00 AM ET
What to expect
WELCOME & INTRODUCTION
Amber Pizano - Director of Growth Marketing, True Tickets
4:10 PM UK / 11:10 AM ET
 From ticket sharing to audience insight
ROYAL BALLET & OPERA: REVEALING THE SHADOW AUDIENCE
Anibal Miranda & Kate Matthews - Royal Ballet & Opera
4:30 PM UK / 11:30 AM ET
 Touting, fraud, and unknown audiences 
ROYAL ALBERT HALL: STRATEGIC PERSPECTIVE ON AUDIENCE VISIBILITY
Louise Halliday - Director of Audiences, Royal Albert Hall