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TRUE TICKETS | TRG ARTS VIRTUAL WORKSHOP

September 3, 2026
11:00 AM ET

Do You Know Your Audience?

Do you really know who's in your database... and who isn't?

Most organizations are working with two hidden audiences: the guests already in your CRM whose full relationship with you isn't well understood, and the guests in your audience who aren't in your CRM at all, because tickets get shared, transferred, and resold before you ever see them.

This session, co-led by TRG Arts and True Tickets, brings a practical, workshop-style approach to both sides of that challenge.

YOUR WORKSHOP FACILITATORS

True Tickets will bring their perspective on identifying the audience you don't yet know, the guests hiding behind shared and resold tickets. TRG Arts will bring counsel on the audience you do know, using segmentation to better understand who's already in your database and what that means for retention and revenue.
Bring your curiosity, and we'll do some of the thinking together.
Matt Zarracina_webinar landing page (800 x 800 px)
Matt Zarracina Co-Founder & CEO, True Tickets
Brad Carlin_TRG Arts
BRAD CARLIN Senior Consultant, TRG Arts
amber pizano 2
Amber Pizano Director of Growth Marketing, True Tickets

WORKSHOP AGENDA

11:00AM - 11:10AM ET
WELCOME AND WORKSHOP OVERVIEW
Webinar Moderator: Amber Pizano, Director of Growth Marketing, True Tickets
11:10AM - 11:30AM ET
SEGMENT YOUR DATABASE TO BETTER UNDERSTAND THE AUDIENCE YOU DO KNOW

 Brad Carlin, Senior Consultant, TRG Arts
11:30AM - 11:45AM ET
CALCULATE THE SIZE AND VALUE OF YOUR HIDDEN AUDIENCE
Matt Zarracina, Co-Founder & CEO, True Tickets
11:45AM - 12:00 PM ET
OPEN Q&A

REGISTER FOR THE WORKSHOP

Register today and get practical tools to calculate your hidden audience value and build a retention plan.