Webinar: How Ballet Austin Saved The Nutcracker

HOW DATA SAVED THE NUTCRACKER

Ballet Austin sold out the last three seasons of The Nutcracker with almost no chargebacks. To protect their patrons, their donors, and their mission, they have developed a sophisticated and streamlined approach to preventing fraud.

From Tessitura’s List Manager and Reports & Utilities to Excel workflows, True Tickets’ dynamic QR code delivery, and Tessitura’s Event Cancellation Utility, Ballet Austin has mastered the art of using technology to defend both revenue and mission. Their cross-functional approach turned 1,800+ reseller tickets into refunds worth $136,000, captured 5,000 new patron names, and unlocked $127,000+ in future ticket revenue.

By proactively spotting reseller patterns in order data and acting before tickets hit the secondary market, Ballet Austin protected its patrons, preserved community trust, and maintained sell-outs in one of the busiest holiday seasons. Quite simply, they’ve set a new benchmark for the arts — and every venue can learn from their playbook.

WEBINAR SPEAKERS

The Ballet Austin team are industry rockstars when it comes to technology-driven fraud prevention and patron protection. Their expertise in analytics, revenue strategy, and audience engagement has made them a model for how arts organizations can stop bad-actor resellers while keeping ticketing seamless for genuine patrons.