We’re continuing to evolve how tickets are delivered, shared, and experienced, with new product enhancements and growing adoption across leading organizations. Here’s the latest news from True Tickets and our partners!
Product Spotlight
Launched: Google Wallet Integration
Venues now have the ability to offer patrons the ability to store their tickets in both Apple and Google wallets. This seamless integration is already active across more than half our client base and helps make entry faster for all their visitors and tickets even easier to find.
We're constantly innovating and evolving! Submit your ideas, feature requests, and product pain points directly to the product team and help shape our product roadmap.
The Live Nation Settlement Still Won’t Fix Ticketing’s Biggest Flaw
Breaking up Live Nation won’t fix ticketing. The real issue is what happens after the ticket is sold. In this blog, True Tickets' CEO Matt Zarracina explains why chain of custody is the missing layer and how venues regain control.
True Tickets Sees Growing Adoption Across Leading Ballet Companies
True Tickets expanded to 13 leading ballet companies across the U.S., Canada, and the U.K., reflecting growing demand for modern ticketing that improves audience visibility, strengthens patron relationships, and supports a more trusted, seamless experience.
The Oregon Shakespeare Festival’s 2026 season launch was covered by Ashland.news, highlighting its adoption of True Tickets to modernize ticket delivery with a secure, digital-first experience. The new system simplifies sharing, improves ticket integrity, and ensures a more seamless experience for patrons from purchase through entry.
UK Venues Client Spotlight Webinar: Royal Albert Hall + Royal Ballet and Opera - June 11
Join this live webinar and hear how they're revealing the shadow audience, capturing actionable CRM data, reducing ticket misuse, and driving measurable revenue growth through better audience insight.
Shining a Light on the Shadow Audience at TPC 2026
Royal Albert Hall, Royal Ballet and Opera, and True Tickets presented at TPC 2026 to share how they’re revealing and re-engaging unknown attendees. From uncovering shadow audiences to turning them into known patrons, they show what’s possible when you finally see who’s in your seats.
True Tickets and Menta Tech presented at TPC 2026 to show how ticket resale works best when it’s simple and built for how patrons actually behave. When plans change, tickets can be resold instantly, directly from the ticket, giving patrons a seamless experience while helping venues keep visibility into who’s attending.
Royal Ballet and Opera and True Tickets presented at TLCC 2026 to share how a shift to digital ticketing is transforming the patron experience. From improving access and adoption to unlocking audience insight, they show what modern ticketing makes possible.
Celebrating our Partnership with Twickets in London
We spent time with the Twickets team in London during TLCC, celebrating our partnership to bring Face Value Ticket Resale directly into the ticket. It’s been exciting to see this collaboration come to life with leading UK organisations already preparing to launch.
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