PatronSafe™ Ticket Resale: Flexibility for Your Patrons, On Your Terms

The Challenge

For decades, ticketing has followed one mantra: “No refunds. No exchanges. All sales are final.”

That rule existed for a reason. Once a ticket left the box office, venues had no reliable way to validate its legitimacy or ensure it reached the right person. Protecting against fraud often meant protecting at the expense of the patron relationship.

The result?  When patrons couldn’t attend for legitimate reasons, frustration followed. Box office teams bore the brunt, spending hours defending rigid policies instead of providing the kind of service that builds patron loyalty, not detract from it.

It is time for a better solution.

PatronSafe™ Ticket Resale eliminates “No refunds. No exchanges. All sales are final.” It gives patrons a clear, secure way to resell tickets they cannot use, on terms set by the venue and not by unauthorized resellers.

It is a true win-win: flexibility for your patrons, full houses and more data for your organization.

Why Try It

• No commitment. Turn resale on or off for any event whenever you choose.

• No frustration. Patrons get a simple, secure way to resell tickets, no sign-ups or extra app downloads required.

• No additional cost. PatronSafe Resale is already included with a True Tickets license.

📊 4 of 5 U.S. consumers say they want the ability to resell or give away tickets (IPI, 2024).

How It Works

PatronSafe is designed to feel seamless for both venues and their patrons.

1. You set your rules. Price floors/ceilings, timing windows, and more.

2. Patrons can now list tickets for resale. Once enabled by you, patrons are able to list tickets they can’t use for resale.

3. Listings go live. New buyers purchase through any of the 12+ integrated marketplaces.

4. Data flows into Tessitura. Tickets transfer automatically to the new buyer in Tessitura via True Tickets.
5. Sellers are paid via Stripe. Finance teams love that payouts are automated and GL-neutral. No checks to cut and no extra reconciliation.

The Results

• Fuller houses. Fewer empty seats, more electric energy, and a better experience for everyone in the room.

• Happier patrons. A secure, official option when plans change and sellers able to make themselves whole.

• Fair pricing. Venue-controlled floors and ceilings keep unauthorized resellers in check and protect buyers from gouging while keeping arts and entertainment accessible.

• Stronger data. Every resale buyer is captured in Tessitura, turning one-time transactions into long-term relationships.

• Easier operations. Automated reconciliation, listings, transfers, and payouts reduce service headaches for box office and finance staff.

Proven in the Field

PatronSafe is already live at Walton Arts Center in Fayetteville, Arkansas and onboarding across the U.S. Tessitura community. Early results show that when resale is simple and patron-first, adoption follows quickly.

Finance teams praise the automation, while box office staff report fewer “I paid but cannot get in” calls. Patrons gain peace of mind, venues gain control, and the entire house benefits from fuller, livelier audiences.

Get Started

PatronSafe Ticket Resale comes standard with a True Tickets license. To make adoption even easier, we provide a Starter Kit with:

• Step-by-step implementation guidance

• Patron communication templates

• Tessitura configuration instructions

• FAQs and finance workflows

Available exclusively to current True Tickets clients—email support@true-tickets.com for access 📥 Download the PatronSafe Starter Kit

Resale is Not Going Away

Venues now have an option to offer their patrons an official, secure, patron-first experience. PatronSafe Resale gives you the tools to do just that: flexibility for your patrons, on your terms.