Matt Zarracina

Matt leads True Tickets, a digital ticket delivery service empowering venues to connect with their true audience through secure, seamless ticket control. The True Tickets’ service reveals previously unknown "shadow audience" members—people who receive shared tickets from buyers—enabling venues to know who's really in their seats and build lasting relationships. Before co-founding True Tickets, Matt served as Director of Innovation at Thales xPlor where he applied Design Thinking concepts to identify, assess, & develop disruptive innovations in blockchain, AI, and data analytics for commercial use. Earlier, as Senior Manager at Deloitte Consulting, he led growth strategy, M&A, & innovation projects for multiple Fortune 500 companies. Matt's professional journey began as a helicopter pilot in the US Navy, where he developed the leadership skills that now drives his passion for transforming the ticketing industry through innovative technology solutions.

Blog Post by Matt Zarracina

Matt ZarracinaApr 22, 2025 6:00:00 AM4 min read

Case Study: A Modern Challenge for an Iconic Venue - The Roundhouse

Matt ZarracinaFeb 24, 2025 8:15:00 AM5 min read

Ballet Austin & True Tickets: Building on Success for The Nutcracker 2024

Matt ZarracinaNov 16, 2024 11:15:00 AM1 min read

Lyte Bankruptcy and What It Reveals About the Ticketing Industry

Credit me — September 2024 The Lyte bankruptcy highlights the growing challenges in the ...

Matt ZarracinaJul 15, 2024 6:15:00 AM4 min read

Leveraging Data and Dashboards to Transform Audience Engagement Strategies: A Kauffman Center Success Story

Matt ZarracinaApr 15, 2024 6:15:00 AM3 min read

How the Dr Phillips Center for the Performing Arts Leveraged True Tickets to Presell 774 Tickets for $85K with Zero Marketing Spend

Matt ZarracinaJan 16, 2024 6:00:00 AM5 min read

The Nutcracker Case Study — “Ballet Austin: You’re My Hero.”

Matt ZarracinaNov 27, 2023 11:00:00 AM4 min read

How the Dr Phillips Center Reclaimed 270 Tickets and Protected $25K in Revenue from Suspicious Brokers with True Tickets

Matt ZarracinaAug 16, 2023 5:45:00 AM4 min read

Reviving Theater Through 1st Party Data-Driven Audience Development: The Virtuous Cycle of Success

Matt ZarracinaJun 13, 2023 7:00:00 AM5 min read

True Tickets’ Rules-Based Ticket Sharing 2.0: Even Better Ticketing

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