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To protect their patrons, their donors, and their mission, The Ballet Austin developed a sophisticated and streamlined approach to preventing fraud. Reserve your spot to hear how Ballet Austin sold out the last three seasons of The Nutcracker with almost no chargebacks.
JCA Performing Arts Report: An analysis of audience behavior and sales trends from the 2024-25 season and what it means for your future strategy.
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JCA Performing Arts Report: A study of sales trends and audience behavior in the fall of 2024. Trends in Audience Behavior: Elections, Shadow Audiences, & Hidden Treasures.
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True Tickets enabled four arts venues to recoup their investment in as little as 20 days, driving up to $654,543 in new ticket sales. These results underscore how secure digital delivery and Tessitura integration unlock shadow audience revenue.
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Nearly half of subscribers and 60% of single-ticket buyers, most over age 40, at a leading U.S. opera company adopted True Tickets digital delivery in 2024, showing that older audiences readily embrace digital ticketing
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Since July 2021, BSO’s pilot of True Tickets on just 25% of performances uncovered 36,000+ shadow audience members—65% of ticket transfers converted to new registrations—driving $449K+ in incremental ticket sales and $28K+ in donations, with a 1.4× lift in survey responses.
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Follow our Blog and explore how True Tickets secure digital ticket delivery service is leading the way in digital ticketing technology. Learn tips, strategies, and best practices.
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Our Press & Media Center is your one-stop hub for press releases, media coverage, news stories, thought-leadership articles, and new announcements.
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True Tickets helped Austin Ballet's Nutcracker run eliminate fraud and streamline entry, revealing 2,432 new patrons, driving record‐breaking revenues, and deepening audience engagement.
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Check our bi-monthly release notes to see the latest True Tickets features and enhancements.
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