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Resources
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All
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WEBINARS
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CASE STUDIES
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PRODUCT UPDATES
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Research
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This session, co-led by TRG Arts and True Tickets, brings a practical, workshop-style approach to both sides of that challenge.Register Now
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La Mirada Theatre selected True Tickets in 2025 following a comprehensive evaluation of digital ticket delivery solutions. Results exceeded expectations within six months, demonstrating that meaningful results don't require a large team or massive budget.
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Customers and True Tickets partners are invited to join True Ticket's bi-monthly webinar by Chief Product Officer Kirk Mortensen covering new features, the product roadmap, and live Q&A.
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Watch the Roundabout Theatre Company, Center Theatre Group, and Alliance Theatre webinar recording to learn how they are better understanding their audiences, turning shared or resold tickets into real patron relationships, stronger marketing, and new revenue.
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Watch the Royal Ballet and Opera and the Royal Albert Hall webinar recording. They covered how they are revealing the shadow audience, capturing actionable CRM data, reducing ticket misuse, and driving measurable revenue growth through better audience insight.
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Watch the Pacific Northwest Ballet and San Diego Symphony Webinar recording. Learn how their teams captured shadow audiences and generated new revenue and donations.
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True Tickets enabled four arts venues to recoup their investment in as little as 20 days, driving up to $654,543 in new ticket sales. These results underscore how secure digital delivery and Tessitura integration unlock shadow audience revenue.
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Nearly half of subscribers and 60% of single-ticket buyers, most over age 40, at a leading U.S. opera company adopted True Tickets digital delivery in 2024, showing that older audiences readily embrace digital ticketing
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JCA Performing Arts Report: An analysis of audience behavior and sales trends from the 2024-25 season and what it means for your future strategy.
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True Tickets helped Austin Ballet's Nutcracker run eliminate fraud, revealing 2,432 new patrons, driving record‐breaking revenues, and deepening audience engagement.
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JCA Performing Arts Report: A study of sales trends and audience behavior in the fall of 2024. Trends in Audience Behavior: Elections, Shadow Audiences, & Hidden Treasures.
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BSO’s pilot of True Tickets uncovered 36,000+ shadow audience members, driving $449K+ in incremental ticket sales and $28K+ in donations.
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