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Customers and True Tickets partners are invited to join True Ticket's bi-monthly webinar by Chief Product Officer Kirk Mortensen covering new features, the product roadmap, and live Q&A.
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Pacific Northwest Ballet’s Lia Chiarelli and San Diego Symphony’s Casey Patterson aren’t just adopting digital ticketing—they’re redefining what it makes possible. Learn how their teams captured shadow audiences and generated new revenue and donations.
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JCA Performing Arts Report: An analysis of audience behavior and sales trends from the 2024-25 season and what it means for your future strategy.
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JCA Performing Arts Report: A study of sales trends and audience behavior in the fall of 2024. Trends in Audience Behavior: Elections, Shadow Audiences, & Hidden Treasures.
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True Tickets enabled four arts venues to recoup their investment in as little as 20 days, driving up to $654,543 in new ticket sales. These results underscore how secure digital delivery and Tessitura integration unlock shadow audience revenue.
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Nearly half of subscribers and 60% of single-ticket buyers, most over age 40, at a leading U.S. opera company adopted True Tickets digital delivery in 2024, showing that older audiences readily embrace digital ticketing
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BSO’s pilot of True Tickets uncovered 36,000+ shadow audience members, driving $449K+ in incremental ticket sales and $28K+ in donations.
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Follow our Blog and explore how True Tickets secure digital ticket delivery service is leading the way in digital ticketing technology. Learn tips, strategies, and best practices.
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Our Press & Media Center is your one-stop hub for press releases, media coverage, news stories, thought-leadership articles, and new announcements.
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True Tickets helped Austin Ballet's Nutcracker run eliminate fraud, revealing 2,432 new patrons, driving record‐breaking revenues, and deepening audience engagement.
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Check our bi-monthly release notes to see the latest True Tickets features and enhancements.
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Explore the True Tickets Video Library—short videos on digital ticket delivery, PatronSafe Ticket Resale, and audience insights.
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