Matt leads True Tickets, a digital ticket delivery service empowering venues to connect with their true audience through secure, seamless ticket control. The True Tickets’ service reveals previously unknown "shadow audience" members—people who receive shared tickets from buyers—enabling venues to know who's really in their seats and build lasting relationships. Before co-founding True Tickets, Matt served as Director of Innovation at Thales xPlor where he applied Design Thinking concepts to identify, assess, & develop disruptive innovations in blockchain, AI, and data analytics for commercial use. Earlier, as Senior Manager at Deloitte Consulting, he led growth strategy, M&A, & innovation projects for multiple Fortune 500 companies. Matt's professional journey began as a helicopter pilot in the US Navy, where he developed the leadership skills that now drives his passion for transforming the ticketing industry through innovative technology solutions.
Blog Post by Matt Zarracina
Matt ZarracinaJan 16, 2020 6:15:00 AM3 min read
Ticket Prices — Treating the Cause, not Just the Symptoms
Live event ticket prices are a mess.
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Matt ZarracinaNov 25, 2019 8:45:00 AM2 min read
The Third Option: Why everyone has been thinking about ticketing all wrong
eBay is selling StubHub to Swiss ticket reseller Viagogo for $4.05 billion. This is not ...
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