Matt Zarracina

Matt leads True Tickets, a technology company that connects their venue clients and partners with the people who actually attend their events, preserving that relationship through every sale, share, reshare, resale, and scan. Before co-founding True Tickets, Matt served as Director of Innovation at Thales xPlor where he applied Design Thinking concepts to identify, assess, & develop disruptive innovations in blockchain, AI, and data analytics for commercial use. Earlier, as Senior Manager at Deloitte Consulting, he led growth strategy, M&A, & innovation projects for multiple Fortune 500 companies. Matt's professional journey began as a helicopter pilot in the US Navy, where he developed the leadership skills that now drives his passion for transforming the ticketing industry through innovative technology solutions.

Blog Post by Matt Zarracina

Matt ZarracinaSep 17, 2020, 5:30:00 AM5 min read

How extending access to inspiring live experiences can transform our communities

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Matt ZarracinaJun 22, 2020, 6:00:00 AM5 min read

As live entertainment moves to a ‘new normal,’ ticketing will change too

“I can’t stress how important it is to not get stuck in ‘This is how we’ve always done ...

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Matt ZarracinaJan 16, 2020, 6:15:00 AM3 min read

Ticket Prices — Treating the Cause, not Just the Symptoms

Live event ticket prices are a mess.

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Matt ZarracinaNov 25, 2019, 8:45:00 AM2 min read

The Third Option: Why everyone has been thinking about ticketing all wrong

eBay is selling StubHub to Swiss ticket reseller Viagogo for $4.05 billion. This is not ...

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