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Custom Content Blocks
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Tessitura Integration

LIVE TICKET COMMUNICATIONS

Custom Content Blocks transform digital tickets into live communication channels that keep patrons informed and engaged

A NEW TARGETED COMMUNICATION CHANNEL

Most tickets are simply a way to get patrons through the door. True Tickets transforms digital tickets into a live communication channel that keeps audiences informed, engaged, and connected before they ever arrive at the venue. Using Custom Content Blocks configured directly within Tessitura, venues can surface targeted messaging, promote future events, deliver patron guidance, highlight sponsors, and drive new revenue opportunities directly inside the ticket experience.
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CUSTOM CONTENT BLOCKS KEEP TICKETS LIVE AFTER DELIVERY

Custom Content Blocks allow venues to place targeted messaging directly inside the digital ticket experience. Because tickets remain live after delivery, venues can update messaging in real time through Tessitura and surface important information exactly where patrons are already looking before arrival.
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CUSTOM CONTENT BLOCKS

PERSONALIZED MESSAGING THAT LIVES ON EACH TICKET

Custom content blocks are a simple tool that drives engagement and incremental revenue. Deliver custom content above or below the QR code, tailored by event or ticket to promote anything you want an attendee to see as they use their tickets:

  • Food and Beverage Links
  • Upsell offers (parking vouchers, future events) 
  • Sponsorship recognition and messaging 
  • Surprise and delight campaigns 
  • Pre-show tips (arrival guidance, accessibility info, parking tips, special instructions) 
  • Benefits redemption and reminders (drink vouchers, merchandise discounts, lounge access) 
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EMAIL OPEN RATES ARE UNPREDICTABLE
Important event messaging can easily be buried or missed entirely in crowded inboxes.
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PATRONS SEARCH ACROSS MULTIPLE CHANNELS
Guests often hunt through emails, websites, or social posts for event information before arrival.
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TRADITIONAL MARKETING REQUIRES EXTRA SPEND
Promoting upsells, sponsors, and future events often requires separate campaigns and paid placements.
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STATIC TICKETS CREATE MISSED OPPORTUNITIES
Traditional tickets provide no direct way to communicate after delivery or update information.
TURN EVERY TICKET INTO A HIGH-VISIBILITY ENGAGEMENT CHANNEL

CUSTOM CONTENT BLOCKS

  • High visibility at the moment patrons check tickets
  • Real-time updates managed directly through Tessitura
  • Targeted messaging by performance, ticket type, or segment
  • Reach shared ticket recipients automatically
  • No additional marketing spend required
  • Drive upsells and future event purchases
  • Reduce patron confusion with centralized information
  • Generate measurable revenue from existing touchpoints
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Dr. Phillips Center for the Performing Arts placed an exclusive offer directly inside every digital ticket for our sold-out performance. Within two hours after curtain, they generated $85,000 in revenue for the sequel show—without spending a dollar on marketing. The ticket itself became our most effective communication channel.

Read their Story

EVERY TICKET IS AN OPPORTUNITY TO ENGAGE YOUR AUDIENCE

Transform digital tickets into live communication channels that inform, engage, and drive revenue.