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In Season 4, Episode 13 of 52 Weeks of Hustle, host Travis Apple speaks with True Tickets Co-Founder and CEO Matt Zarracina about leadership, innovation, emerging technology, and entrepreneurship.
Matt shares the career path that took him from more than a decade in the U.S. Navy to mergers and acquisitions, corporate innovation, and ultimately the founding of True Tickets. The conversation explores the lessons he carried forward from military service, including how to lead teams, navigate uncertainty, and build for the long term.
Matt and Travis also discuss what meaningful innovation requires, how leaders should evaluate new technology, and the transition from established organizations to building a company.
True Tickets
True Tickets helps arts and entertainment venues see beyond the ticket buyer to the people who actually attend. We preserve the venue-patron relationship as tickets are sold, shared, reshared, resold, and scanned, giving you a clearer picture of your audience and more opportunities to build lasting relationships.
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