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In this 2022 episode of Dave Wakeman’s The Business of Fun, True Tickets Co-Founder and CEO Matt Zarracina discusses the company’s early rules-based ticketing capabilities and the future of ticket control.
The conversation examines how venues can establish rules around how digital tickets move after purchase, including whether tickets can be shared and under what conditions. The goal is to give patrons flexibility while enabling venues to retain greater visibility and control throughout the ticket lifecycle.
Matt and Dave also discuss the secondary market, brand impact, audience relationships, and the role blockchain and NFTs were beginning to play in ticketing at the time.
Listen to Matt Zarracina discuss rules-based ticketing on The Business of Fun.
