True Tickets Partners with Denver Center for the Performing Arts to Enhance Patron Access and Experience

DENVER, CO (May 6, 2025) — Denver Center for the Performing Arts (DCPA), one of the largest nonprofit theatre organizations in the United States, has partnered with True Tickets to bring secure, digital ticket delivery to its vibrant slate of performances. The collaboration reflects both organizations’ commitment to innovation, access, and patron-centered experiences.

Through this partnership—True Tickets’ first in Denver—DCPA audiences will benefit from an intuitive mobile ticketing service that offers seamless QR code entry, compatibility with digital wallets, and real-time ticket sharing—with no app download required. For the organization, the partnership enhances control over ticket distribution and reveals who’s actually attending—not just who purchased the ticket—helping DCPA build stronger connections with every audience member.

“At the DCPA, we believe the transformative power of live theatre begins the moment a ticket is accessed,” said Janice Sinden, President & CEO of The Denver Center for the Performing Arts. “This partnership with True Tickets makes that access more secure, seamless, and shareable—reflecting our mission to inspire through connection and storytelling.”

As DCPA continues to grow its programming—from world premiere plays and Broadway tours to immersive experiences and theatre education—the ability to engage the full spectrum of its audience has never been more critical. With True Tickets, DCPA will gain a deeper insight into the audience it serves, enabling more personalized outreach and enhancing long-term audience development.

“DCPA’s legacy is built on bold ideas and community engagement, and we’re honored to support their vision with a service that strengthens patron relationships and honors the integrity of the live experience,” said Ken Lesnik, Head of Business Development, True Tickets. “Together, we’re transforming not just how tickets are delivered—but how audiences are invited in.” About True Tickets

True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.

About Denver Center for the Performing Arts

The non-profit Denver Center for the Performing Arts (DCPA) is on a mission to engage and inspire one million people per year through the transformative power of live theatre. Founded in 1972, the DCPA brings Broadway’s hottest touring shows to the Mile High City. Our Tony Award-winning Theatre Company handcrafts captivating plays and musicals with help from local artisans. We are an industry leader in new play development and immersive experiences. And we go way beyond the stage, nurturing a lifelong love for theatre in students of all ages through DCPA Education programming. Together, we’re engaging with people from every corner of our community to build a more inclusive home for all artistic voices. Visit us at denvercenter.org to learn more.

Media inquiries: True Tickets

Crystal Henderson

crystal@thepresshouse.com

Denver Center for the Performing Arts

Suzanne Yoe

syoe@dcpa.org