True Tickets Expands into the Heartland, Powering Seamless Ticket Delivery for Indiana Repertory Theatre

True Tickets Expands into the Heartland, Powering Seamless Ticket Delivery for Indiana Repertory Theatre

INDIANAPOLIS, IN (August 6, 2025) — True Tickets and Indiana Repertory Theatre (IRT), a cornerstone of Indianapolis’ cultural scene and one of the Midwest’s premier regional theatres, is proud to announce a new partnership for digital ticket delivery.

The partnership marks a milestone for True Tickets, which creates innovative digital ticket delivery and gives venues control of every ticket after the sale, establishing its first client in Indiana and expanding its reach across the American heartland.

Through this partnership, IRT will implement True Tickets’ secure, mobile-first ticketing technology, including dynamic QR codes, mobile wallet delivery, passwordless login, and venue-controlled sharing. These tools will provide IRT patrons with a seamless, user-friendly experience while empowering the theatre with greater control over how tickets are distributed and used.

"We are thrilled to partner with True Tickets to provide a technological solution to integrate with our Tessitura database and provide a seamless digital ticket option for our patrons. They came highly recommended, have been wonderful in developing this solution for our patrons, and we look forward to the launch of these capabilities for our audiences." Danielle M. Dove, Director of Marketing & Sales, Indiana Repertory Theatre.

“We’re thrilled to welcome Indiana Repertory Theatre as our first partner in Indiana,” said Ken Lesnik, Head of Business Development at True Tickets. “Their deep commitment to both artistry and access makes them an ideal partner as we expand our footprint in the Midwest. With this collaboration, IRT is leading the way in ethical digital ticketing across the region.”

Beginning with the 2025/26 season, patrons attending performances at Indiana Repertory Theatre’s downtown Indianapolis venue will enjoy seamless mobile ticket delivery, secure QR code entry, and timely performance reminders—all part of a broader effort to foster mission-aligned, audience-first innovation in the performing arts.

About True Tickets

True Tickets is a secure contactless digital ticket service that puts venues and event organizers in control of their tickets and in communication with their true audience. To date, True Tickets has delivered 17.7 million digital tickets worth USD $1.17 billion and enabled 2.2 million secure shares across 90+ arts organizations worldwide. Available to Tessitura Network members, True Tickets' business-to-business solution seamlessly integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. Learn more at True-Tickets.com, where you can book a demo or follow True Tickets on Twitter or LinkedIn for updates.

About Indiana Repertory Theatre

Founded in 1971, the Indiana Repertory Theatre (IRT) is the largest professional not-for-profit theatre in the state and one of the leading regional theatres in the country. The mission of the Indiana Repertory Theatre is to produce top-quality, professional theatre and related activities, providing experiences that will engage, surprise, challenge, and entertain people throughout their lifetimes, helping us build a vital and vibrant community.

Inclusion & Belonging: The IRT strives to celebrate and serve the diverse people and cultures that make up our whole community. The IRT is committed to providing access for all; to creating and maintaining a theatre that is inclusive, safe, and respectful.

Media Inquiries

True Tickets

Crystal Henderson
crystal@thepresshouse.com

Indiana Repertory Theatre

Danielle M. Dove

ddove@irtlive.com