Matt Zarracina

Matt leads True Tickets, a digital ticket delivery service empowering venues to connect with their true audience through secure, seamless ticket control. The True Tickets’ service reveals previously unknown "shadow audience" members—people who receive shared tickets from buyers—enabling venues to know who's really in their seats and build lasting relationships. Before co-founding True Tickets, Matt served as Director of Innovation at Thales xPlor where he applied Design Thinking concepts to identify, assess, & develop disruptive innovations in blockchain, AI, and data analytics for commercial use. Earlier, as Senior Manager at Deloitte Consulting, he led growth strategy, M&A, & innovation projects for multiple Fortune 500 companies. Matt's professional journey began as a helicopter pilot in the US Navy, where he developed the leadership skills that now drives his passion for transforming the ticketing industry through innovative technology solutions.

Blog Post by Matt Zarracina

Matt ZarracinaApr 5, 2023 7:00:00 AM4 min read

The Power of First-Party Data: Why Live Event Organizers Should Prioritize Their Own Data

Photo by Carlos Muza In today’s highly competitive live events industry, data is an ...

Matt ZarracinaJan 17, 2023 10:30:00 AM4 min read

Maximizing Patron Engagement: 3 Steps to Better Understand and Market to Your Customers

Matt ZarracinaDec 13, 2022 11:30:00 AM3 min read

Know Your Shadow Audience: Go from Surviving to Thriving

Matt ZarracinaNov 29, 2022 5:45:00 AM4 min read

What Ticketing can Learn from the FTX Collapse

Matt ZarracinaNov 22, 2022 8:45:00 AM3 min read

Ticketmaster and Taylor Swift: This Problem Already Has a Solution

Matt ZarracinaSep 16, 2022 5:15:00 AM< 1 min read

Your Blog Post Title Here...Delivering Trust in Ticketing

Henry Ford once said, “If I had asked my customers what they wanted they would have said ...

Matt ZarracinaSep 13, 2022 8:45:00 AM3 min read

Want to Innovate in Ticketing? Start with “Why.”

Matt ZarracinaJun 30, 2022 10:45:00 AM4 min read

Building Trust to Expand Reach: What’s in it for ticketing marketplaces?

Matt ZarracinaApr 28, 2022 10:30:00 AM< 1 min read

Moving to digital ticketing is a non-issue . . . as long as . . .

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