Matt Zarracina

Matt leads True Tickets, a digital ticket delivery service empowering venues to connect with their true audience through secure, seamless ticket control. The True Tickets’ service reveals previously unknown "shadow audience" members—people who receive shared tickets from buyers—enabling venues to know who's really in their seats and build lasting relationships. Before co-founding True Tickets, Matt served as Director of Innovation at Thales xPlor where he applied Design Thinking concepts to identify, assess, & develop disruptive innovations in blockchain, AI, and data analytics for commercial use. Earlier, as Senior Manager at Deloitte Consulting, he led growth strategy, M&A, & innovation projects for multiple Fortune 500 companies. Matt's professional journey began as a helicopter pilot in the US Navy, where he developed the leadership skills that now drives his passion for transforming the ticketing industry through innovative technology solutions.

Blog Post by Matt Zarracina

Matt ZarracinaMar 31, 2022 6:15:00 AM5 min read

Ticketing, the “Actual-Verse”, & NFTs — 2.0

Matt ZarracinaMar 17, 2022 6:45:00 AM6 min read

Ticketing and Web 3.0: Bridging the Metaverse and the “Actual-verse”

In January, my team and I were on-site with one of our clients, The Dr Phillips Center in ...

Matt ZarracinaFeb 22, 2022 9:45:00 AM3 min read

The Ticket is the Key to the $500B Sports, Music, and Theater Space

Total global spend on sports, music, and theater events is a massive $500 billion ...

Matt ZarracinaJan 19, 2022 5:45:00 AM3 min read

Collaboration Is the Key to Success in Ticketing

Ticketmaster and Live Nation merged in 2010, solidifying their status as a dominant ...

Matt ZarracinaSep 28, 2021 7:00:00 AM5 min read

The Future of Secondary Ticket Markets

Matt ZarracinaJun 7, 2021 5:45:00 AM4 min read

NFTs shouldn’t be tickets and here’s why

Matt ZarracinaApr 22, 2021 10:30:00 AM5 min read

NFTs, blockchain, and the environmental impact of innovation

Matt ZarracinaApr 7, 2021 5:45:00 AM5 min read

What the pandemic has forever changed about live events

Matt ZarracinaApr 4, 2021 6:00:00 AM5 min read

What We Learned About The Future of NFTs: Engagement, Awareness, Exploration

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