Matt Zarracina

Matt leads True Tickets, a digital ticket delivery service empowering venues to connect with their true audience through secure, seamless ticket control. The True Tickets’ service reveals previously unknown "shadow audience" members—people who receive shared tickets from buyers—enabling venues to know who's really in their seats and build lasting relationships. Before co-founding True Tickets, Matt served as Director of Innovation at Thales xPlor where he applied Design Thinking concepts to identify, assess, & develop disruptive innovations in blockchain, AI, and data analytics for commercial use. Earlier, as Senior Manager at Deloitte Consulting, he led growth strategy, M&A, & innovation projects for multiple Fortune 500 companies. Matt's professional journey began as a helicopter pilot in the US Navy, where he developed the leadership skills that now drives his passion for transforming the ticketing industry through innovative technology solutions.

Blog Post by Matt Zarracina

Matt ZarracinaMar 9, 2021 7:30:00 AM5 min read

How Ticketing and Live Events Come Back in 2021 Will Shape the Industry for Decades to Come

Matt ZarracinaFeb 21, 2021 9:45:00 AM4 min read

3 reasons for optimism in the live events industry in 2021

Matt ZarracinaFeb 17, 2021 5:45:00 AM6 min read

What we can learn from the Dr. Phillips Center about reopening safely

Matt ZarracinaDec 31, 2020 9:45:00 AM7 min read

Reflections on Running a Digital Ticketing Start-up During a Pandemic

Usually, I write in this space about the future of ticketing, what might change, and why. ...

Matt ZarracinaSep 17, 2020 6:15:00 AM5 min read

How extending access to inspiring live experiences can transform our communities

Matt ZarracinaJun 22, 2020 6:15:00 AM5 min read

As live entertainment moves to a ‘new normal,’ ticketing will change too

“I can’t stress how important it is to not get stuck in ‘This is how we’ve always done ...

Matt ZarracinaJan 16, 2020 6:15:00 AM3 min read

Ticket Prices — Treating the Cause, not Just the Symptoms

Live event ticket prices are a mess.

Matt ZarracinaNov 25, 2019 8:45:00 AM2 min read

The Third Option: Why everyone has been thinking about ticketing all wrong

eBay is selling StubHub to Swiss ticket reseller Viagogo for $4.05 billion. This is not ...