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Matt ZarracinaNov 16, 2024 11:15:00 AM1 min read

Lyte Bankruptcy and What It Reveals About the Ticketing Industry

Credit me — September 2024 The Lyte bankruptcy highlights the growing challenges in the ...
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Matt ZarracinaJul 15, 2024 6:15:00 AM4 min read

Leveraging Data and Dashboards to Transform Audience Engagement Strategies: A Kauffman Center Success Story

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Matt ZarracinaApr 15, 2024 6:15:00 AM3 min read

How the Dr Phillips Center for the Performing Arts Leveraged True Tickets to Presell 774 Tickets for $85K with Zero Marketing Spend

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Matt ZarracinaJan 16, 2024 6:00:00 AM5 min read

The Nutcracker Case Study — “Ballet Austin: You’re My Hero.”

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Matt ZarracinaNov 27, 2023 11:00:00 AM4 min read

How the Dr Phillips Center Reclaimed 270 Tickets and Protected $25K in Revenue from Suspicious Brokers with True Tickets

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Matt ZarracinaAug 16, 2023 5:30:00 AM4 min read

Reviving Theater Through 1st Party Data-Driven Audience Development: The Virtuous Cycle of Success

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Matt ZarracinaJun 13, 2023 7:00:00 AM5 min read

True Tickets’ Rules-Based Ticket Sharing 2.0: Even Better Ticketing

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Matt ZarracinaApr 5, 2023 8:00:00 AM4 min read

The Power of First-Party Data: Why Live Event Organizers Should Prioritize Their Own Data

Photo by Carlos Muza In today’s highly competitive live events industry, data is an ...
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Matt ZarracinaJan 17, 2023 6:00:00 AM4 min read

Maximizing Patron Engagement: 3 Steps to Better Understand and Market to Your Customers

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