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Matt ZarracinaApr 5, 2023, 8:00:00 AM4 min read

The Power of First-Party Data: Why Live Event Organizers Should Prioritize Their Own Data

Photo by Carlos Muza In today’s highly competitive live events industry, data is an ...
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Matt ZarracinaDec 13, 2022, 11:30:00 AM3 min read

Know Your Shadow Audience: Go from Surviving to Thriving

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Matt ZarracinaSep 13, 2022, 8:45:00 AM3 min read

Want to Innovate in Ticketing? Start with “Why.”

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Matt ZarracinaJun 30, 2022, 10:45:00 AM4 min read

Building Trust to Expand Reach: What’s in it for ticketing marketplaces?

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Matt ZarracinaApr 28, 2022, 10:30:00 AM< 1 min read

Moving to digital ticketing is a non-issue . . . as long as . . .

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Matt ZarracinaMar 31, 2022, 6:15:00 AM5 min read

Ticketing, the “Actual-Verse”, & NFTs — 2.0

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Matt ZarracinaMar 17, 2022, 6:45:00 AM6 min read

Ticketing and Web 3.0: Bridging the Metaverse and the “Actual-verse”

In January, my team and I were on-site with one of our clients, The Dr Phillips Center in ...
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Matt ZarracinaFeb 22, 2022, 9:45:00 AM3 min read

The Ticket is the Key to the $500B Sports, Music, and Theater Space

Total global spend on sports, music, and theater events is a massive $500 billion ...
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Matt ZarracinaJan 19, 2022, 5:45:00 AM3 min read

Collaboration Is the Key to Success in Ticketing

Ticketmaster and Live Nation merged in 2010, solidifying their status as a dominant ...
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