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Matt ZarracinaApr 22, 2025 6:00:00 AM4 min read

Case Study: A Modern Challenge for an Iconic Venue - The Roundhouse

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Matt ZarracinaFeb 24, 2025 8:15:00 AM5 min read

Ballet Austin & True Tickets: Building on Success for The Nutcracker 2024

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Matt ZarracinaJul 15, 2024 6:15:00 AM4 min read

Leveraging Data and Dashboards to Transform Audience Engagement Strategies: A Kauffman Center Success Story

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Matt ZarracinaApr 15, 2024 6:15:00 AM3 min read

How the Dr Phillips Center for the Performing Arts Leveraged True Tickets to Presell 774 Tickets for $85K with Zero Marketing Spend

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Matt ZarracinaJan 16, 2024 6:00:00 AM5 min read

The Nutcracker Case Study — “Ballet Austin: You’re My Hero.”

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Matt ZarracinaAug 16, 2023 5:30:00 AM4 min read

Reviving Theater Through 1st Party Data-Driven Audience Development: The Virtuous Cycle of Success

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Matt ZarracinaJan 17, 2023 6:00:00 AM4 min read

Maximizing Patron Engagement: 3 Steps to Better Understand and Market to Your Customers

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Matt ZarracinaDec 13, 2022 11:30:00 AM3 min read

Know Your Shadow Audience: Go from Surviving to Thriving

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Matt ZarracinaSep 17, 2020 5:30:00 AM5 min read

How extending access to inspiring live experiences can transform our communities

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