Music Matters Podcast | True Tickets

Ticketing has spent years adding more things around the ticket.

• More engagement tools.
• More marketing tools.
• More data tools.

But there’s a more fundamental question:

**Do you actually know who is sitting in the seat?**

True Tickets Co-Founder & CEO Matt Zarracina joined the Music Matters podcast recently and focused on that question (along with helicopters, the T'wolves, Minnesota, the Dandy Warhols, and what is true fan behavior).

His view is pretty simple: “Most of the problems we debate in ticketing start when the organization loses its connection to the patron after the initial sale.”

The ticket gets shared. Reshared. Resold.

And suddenly the person in the CRM and the person walking through the door may have very little to do with each other.

That is why True Tickets focuses on preserving that connection through every sale, share, reshare, resale, and scan.

And it is producing some fascinating results for our Tessitura partners.

Kauffman Center for the Performing Arts identified a shared-ticket recipient who became a $1,000 donor.

Roundabout Theatre Company is meeting patron resale expectations via our PatronSafe™ Ticket Resale feature that keeps them connected to the resale buyer.

The Smith Center for the Performing Arts paired True Tickets with anti-bot efforts for *Hamilton* to better protect access to one of its highest-demand events.

Those aren’t “digital ticketing features.”

They are growth, revenue, security, and patron relationship outcomes.

There are plenty of ways to build more technology around a ticket.

We are increasingly convinced the bigger opportunity is making sure the organization never loses sight of the person holding it.

That’s a much more interesting problem to solve.

Check out the full episode here: https://hubs.la/Q04sWy6q0