Toronto Symphony Orchestra Partners with True Tickets

True Tickets Partners with Toronto Symphony Orchestra to Enhance Secure Mobile Ticketing and Reach Shared-Ticket Attendees

TORONTO, ON (Aug 13, 2025) — True Tickets is proud to partner with the Toronto Symphony Orchestra (TSO) to deliver secure, mobile-friendly digital ticketing for performances across TSO venues, including Roy Thomson Hall and George Weston Recital Hall. As a landmark cultural institution in Canada’s largest city, the TSO engages audiences through Masterworks, Pops, and Young People’s Concerts, supported by a longstanding touring program and an expanding slate of community programs.

True Tickets will support TSO’s ongoing efforts to create a secure, streamlined experience for every attendee. In addition, the partnership gives the TSO visibility into shared-ticket recipients and, with consent, invites them into tailored experiences and communications that encourage repeat attendance and long-term engagement.

"Our audiences are at the heart of everything we do, and this partnership with True Tickets allows us to better understand and engage with every person who attends,” said Patrick O’Herron, Vice-President of Marketing & Communications at the Toronto Symphony Orchestra. “With deeper insights into attendance and more secure delivery, we’re not only protecting the ticketing experience—we’re strengthening our connection to the community we serve. Our goal is simple: make every step—from purchase to attending a concert—feel effortless, secure, and welcoming. True Tickets gives us privacy-forward tools to help audiences move more smoothly through their experience, and with their consent, for us to connect with shared-ticket attendees. This new partnership helps us serve Toronto better and invite more people back."

“As one of Canada’s leading orchestras, the TSO is committed to understanding every person in their seats,” says Ken Lesnik, Head of Business Development, True Tickets. “Our service empowers the TSO to secure ticket revenue, protect pricing integrity, and build deeper relationships from the very moment someone enters their venue.”

Beginning with the 2025/26 season, TSO patrons will enjoy a secure and seamless entry experience with True Tickets’ digital delivery. For the orchestra, each ticket interaction becomes a chance to engage patrons directly and build long-term loyalty.

About True Tickets

True Tickets is a secure contactless digital ticketing service that puts venues and event organizers in control of their tickets and in communication with their true audience. To date, True Tickets has delivered 19.8 million digital tickets worth USD $1.3 billion and enabled 2.4 million secure shares across 90+ arts organizations worldwide. Currently available to Tessitura Network members, True Tickets' business-to-business solution integrates with primary ticketing systems, empowering its partners to leverage the advantages of digital-native tickets to ensure extraordinary live experiences for their guests. With True Tickets, ticket issuers can set rules and track ticket custody, limit the excesses of the secondary market, and restore direct relationships between their audiences and the live events they love. For additional information, please visit True-Tickets.com or follow True Tickets on Twitter or LinkedIn.

About Toronto Symphony Orchestra

For more than a century, the Toronto Symphony Orchestra (TSO) has played a fundamental role in shaping and celebrating Canadian culture. The TSO’s commitment to musical excellence and ability to spark connection remain as strong as ever. With a storied history of acclaimed concerts and recordings, Canadian and international tours, and impactful community partnerships, we are dedicated to engaging and enriching local and national communities through vibrant musical experiences. Music Director Gustavo Gimeno brings an expansive artistic vision, intellectual curiosity, and sense of adventure to programming the 93-musician orchestra that serves Toronto—one of the world’s most diverse cities. As a group of artists, teachers, and advocates who share the belief that music has the power to heal, inspire, and connect people from all walks of life, we engage audiences young and old through an array of community-access, health-and-well-being, and education initiatives including the TSO-affiliated Toronto Symphony Youth Orchestra—a tuition-free training program dedicated to cultivating the next generation of Canadian artists. Symphony With Us at a concert at Roy Thomson Hall, or experience the TSO in your neighbourhood. Visit TSO.CA or Newsroom.TSO.CA.

Media Inquiries:

True Tickets

Crystal Henderson

crystal@thepresshouse.com

Toronto Symphony Orchestra

Tat Read

tread@TSO.CA