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Reveal-1

Fast ROI, Real Revenue in 2024

How Arts Venues Turned True Tickets
Into a Revenue Engine

PROJECT

As arts organizations face mounting financial pressures and shrinking budgets, every investment must deliver concrete, measurable ROI. True Tickets provided secure digital delivery and deep Tessitura integration that revealed shadow audiences, blocked fraud, and drove significant gains in both ticket sales and donations, with the fastest payback in just 20 days.
WHAT WE DID

Through secure digital delivery and an unmatched Tessitura integration, True Tickets revealed shadow audiences, blocked fraud, and drove significant gains in both ticket sales and donations. We built True Tickets to help organizations drive revenue and operate smarter by simply knowing their audience. Others promise value – True Tickets delivers it. 
CLIENT

Roundhouse Trust
Dr Phillips Center for the Performing Arts
Pacific Northwest Ballet
San Diego Symphony

TIMELINE

In 2024, each partner saw rapid ROI, with the fastest payback in just 20 days.

PROJECT OVERVIEW

With lean teams and limited resources, arts organizations urgently need solutions that not only address operational challenges like audience visibility, fraud prevention, and actionable data but also pay for themselves quickly.

True Tickets delivered just that by uncovering shadow audiences and converting them into revenue.

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CHALLENGES

  • Audience visibility gaps due to shadow ticket transfers
  • Revenue loss from unauthorized resellers and fraud
  • Need for actionable data to justify ticketing investment

SOLUTION

  • Using True Tickets’ secure digital ticket delivery with deep Tessitura integration, these four venues tracked every ticket transfer, reduced fraud with dynamic QR codes, and fed real-time patron data back into their CRM
  • Deep Tessitura Integration to log each ticket event—deliveries, shares, scans—directly into the venue’s Tessitura systems
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Case study 350_350_roundhouse (1)
Case study 350_350_Dr Phillips
Case study 350_350_Pacific NW
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Copy of Roundhouse Square

“Implementing with True Tickets in 2022 has proven to be one of the smartest decisions we’ve made. What began as a quick win in 2022 has evolved into a critical part of our strategy to drive new revenue and audience engagement without additional overhead—and that ROI hasn’t just continued, it’s grown significantly year over year.”

 

Gary HallidayHead of Systems and Technology, at Roundhouse Trust
“2024 was our first full year with True Tickets, and the impact has been nothing short of transformative. The service paid for
itself in just a few months—and has continued to deliver. The revenue we’re generating through this partnership is enabling us to invest strategically in ways that simply weren’t possible before.” 
Casey PattersonDirector of Ticket Services, Partnerships and Premium Seating, San Diego Symphony
“We teamed up with TrueTickets in 2021 because we shared a similar vision. Four years later the benefit keeps growing and
we see bigger returns every year with almost no extra lift from our team. What started as a smart idea has become central to
our business strategy.”
Nick SmithSr. Director of Ticketing Services and Business Systems, Dr. Phillips Center for the Performing Arts
“PNB has partnered with True Tickets for two seasons and we are delighted by the return on investment. We began looking at
True Tickets to help us battle third-party broker sales. This tool has helped us identify and stop bad actors in our database, and
has also enabled PNB to offer a digital ticketing solution for those who chose it. Our audience has adopted this more easily
than anticipated, and having data on who tickets are being passed along to has helped us grow our database. We’re big fans.” 
Lia Chiarelli Chief Marketing & Advancement Officer, Pacific Northwest Ballet

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