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Since July 2021, BSO’s pilot of True Tickets on just 25% of performances uncovered 36,000+ shadow audience members—65% of ticket transfers converted to new registrations—driving $449K+ in incremental ticket sales and $28K+ in donations, with a 1.4× lift in survey responses.
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Follow our Blog and explore how True Tickets secure digital ticket delivery service is leading the way in digital ticketing technology. Learn tips, strategies, and best practices.
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Our Press & Media Center is your one-stop hub for press releases, media coverage, news stories, thought-leadership articles, and new announcements.
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True Tickets helped Austin Ballet's Nutcracker run eliminate fraud and streamline entry, revealing 2,432 new patrons, driving record‐breaking revenues, and deepening audience engagement.
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True Tickets enabled four arts venues to recoup their investment in as little as 20 days, driving up to $654,543 in new ticket sales. These results underscore how secure digital delivery and Tessitura integration unlock shadow audience revenue.
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Check our bi-monthly release notes to see the latest True Tickets features and enhancements.
Read MoreIdeas That Are Reshaping Live Events
From shadow audiences to stronger patron connections, our leadership shares fresh thinking to help venues grow, adapt, and lead with confidence.