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Resources

Explore Insights and Tools for Transforming Your Audience Engagement
RESOURCES PROMO_ROI Calculator (3)
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A TOOL TO CALCULATE YOUR ROIROI CALCULATORDiscover the first-year returns your organization could achieve with True Tickets. Input your organization's data to unlock immediate insights and realize incredible return on investment!Read More
WEBINAR
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TRUE TICKETSPRODUCT UPDATE WEBINARCustomers and True Tickets partners are invited to join True Ticket's bi-monthly webinar by Head of Product Kirk Mortensen covering new features, the product roadmap, and a live Q&A—all in one sessionREAD MORE
RoundHouse Case Study
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A CASE STUDYLONDON'S ROUNDHOUSE CASE STUDYIn fall 2022, Roundhouse teamed with True Tickets to digitally deliver over 635,000 tickets—uncovering 112,638 shared entries and creating 67,517 new patron records (24% opt-in). This revealed shadow audience drove £230,000 in extra ticket sales and £9,300 in donations, while enabling precise control over transfers and unauthorized resaleSEE MORE
WEBINAR
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TRUE TICKETSTIPS & TRICKS WEBINARCustomers and True Tickets partners are invited to join True Tickets’ bi-monthly Tips & Tricks Webinar with Senior Director of Operations Laura Zehe for a deep dive into setting up and using key Tessitura integration features and strategies to help venues deliver personalized, engaging patron experiences.Read More
RESOURCES PROMO_JCA
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RESEARCH REPORTJCA PERFORMING ARTS REPORTA study of sales trends and audience behavior in the Fall of 2024. Trends in Audience Behavior: Elections, Shadow Audiences, & Hidden TreasuresRead More
_RESOURCES PROMO_PODCAST (2)
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THOUGHT LEADERMATT ZARRACINA ON YOUR MORNING COFFEE PODCASTMatt Zarracina is the CEO and co-founder of True Tickets, leading the company’s mission to bring transparency, control, and trust to digital ticketing for the arts and live events sector.Read More
RESOURCES PROMO_BSO Case Study
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A CASE STUDYCASE STUDY: BOSTON SYMPHONY ORCHESTRA

Since July 2021, BSO’s pilot of True Tickets on just 25% of performances uncovered 36,000+ shadow audience members—65% of ticket transfers converted to new registrations—driving $449K+ in incremental ticket sales and $28K+ in donations, with a 1.4× lift in survey responses. 

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RESOURCES PROMO_BLOG (1)
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TRUE TICKETSBLOG

Follow our Blog and explore how True Tickets secure digital ticket delivery service is leading the way in digital ticketing technology. Learn tips, strategies, and best practices.

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RESOURCES PROMO_BLOG (2)
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TRUE TICKETSPRESS & MEDIA CENTER

Our Press & Media Center is your one-stop hub for press releases, media coverage, news stories, thought-leadership articles, and new announcements.

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RESOURCES PROMO_Nutcracker Case Study
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A CASE STUDYBALLET AUSTIN'S NUTCRACKER CASE STUDY

True Tickets helped Austin Ballet's Nutcracker run eliminate fraud and streamline entry, revealing 2,432 new patrons, driving record‐breaking revenues, and deepening audience engagement.

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RESOURCES PROMO_ROI Case Study (1)
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A CASE STUDYTRUE TICKETS' ROI CASE STUDY

True Tickets enabled four arts venues to recoup their investment in as little as 20 days, driving up to $654,543 in new ticket sales. These results underscore how secure digital delivery and Tessitura integration unlock shadow audience revenue.

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PRODUCT UPDATE WEBINAR (1)
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RELEASE NOTESPRODUCT UPDATES

Check our bi-monthly release notes to see the latest True Tickets features and enhancements.

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