Solutions

PURPOSE BUILT FOR YOUR VENUE

True Tickets is a secure digital ticket delivery service with a deep Tessitura integration others can’t match. For Theatres, Operas/Ballets, Museums, Attractions & Cultural Institutions, Performing Arts Centers, Orchestras, and Symphonies, we deliver digital tickets secured by dynamic QR codes. Our QR codes refresh every 30 seconds to prevent ticket fraud and curb ticket abuse.

When your patron shares a ticket, we capture each shadow audience™ member who scans, and log their details directly into your CRM. Now you can market to the people who really attended, building loyalty and revenue.

Schedule a call to learn how to reveal your shadow audience.

High-demand theatre productions need seamless patron experiences and airtight fraud prevention. London’s Roundhouse, a celebrated cultural venue, partnered with True Tickets to address a stubbornly familiar challenge: Like many live event venues, the Roundhouse had limited visibility into their shadow audience, ticket holders who shared their ticket with friends, family, etc. See the Roundhouse Case Study to learn more about the transformation True Tickets brought to their theater by finally revealing their shadow audience.

Opera audiences expect elegance and reassurance; secure digital ticketing can deliver both without alienating less tech-savvy patrons. True Tickets empowers leading opera companies with a secure and guest-centric digital ticket delivery service. By integrating seamlessly with Tessitura CRM, True Tickets delivers dynamic QR code tickets giving patrons control over ticket sharing—enhancing patron convenience while protecting them against fraud.

After implementing True Tickets’ secure digital delivery with dynamic QR codes, Ballet Austin saw significant improvements:

The ballet only held 1% of the house back, and they “rarely had to tap into them.” Selling the additional 4% of the house resulted in the ballet exceeding their previous 2022 record revenue by $76K.
2,432 new ballet-going patrons identified during the 2023 Nutcracker run, providing additional contacts to engage for tickets and donations
Scan-in rates climbed to a record 93-95%, eliminating paper-ticket delays and easing entry for families

In the summer of 2023, Ballet Austin was fresh off back-to-back record sales in 2021 and 2022. Despite this, the ballet found itself facing a pivotal decision, as their recent success also brought with it the emergence of bad actors — something many ticket issuers experience with their most popular holiday shows. One of the more heart-wrenching stories involved a grandmother who paid $500 for non-existent tickets, leaving her and her granddaughter both in tears in the Long Center lobby. Ballet Austin decided to act. They partnered with True Tickets to provide the secure digital ticket delivery service tightly integrated with their Tessitura system.

See the Ballet Austin Case Study
The Pacific Northwest Ballet made $196K in new revenue and donations from revealed shadow audiences in 2024—read more in the True Tickets' ROI Case Study

True Tickets at the Intrepid Museum:

Mobile-First Tickets with Dynamic QR Codes: Eliminates printing errors and blocks fraudulent duplications.
Real-Time Custody Tracking: Captures every share and scan, syncing instantly to the museum’s Tessitura database.
Configurable Share Rules: Empowers tour and school groups to self-manage transfers while preventing unauthorized resale.
Automated Post-Visit Outreach: Triggers surveys and special-offer emails based solely on actual attendance data.

In August 2024, True Tickets teamed up with New York’s Intrepid Museum to transform its visitor experience through secure digital ticket delivery. By replacing print-at-home and paper tickets, the partnership ensures a frictionless entry process for their guests and captures real-time data on every attendee using secure digital tickets. This collaboration not only shortens wait times at the welcome center but also gives museum staff actionable insights into visitor patterns, enabling more personalized programming and targeted outreach.

Segerstrom Center captured 22,387 new patron records in one year, generating an extra $293K+ in incremental ticket revenue—read about the full impact in our blog post
Walton Arts Center cut ticket mailing and print costs by over 80%, saving $80K+, while registering 36K+ new customer accounts—read more in the Tessitura article No Pain, All Gain
The Dr. Phillips Center made $654K+ in new revenue and donations from revealed shadow audiences in 2024—read more in the True Tickets' ROI Case Study

Performing arts centers host a wide variety of events, all of which demand precise control over ticket delivery and sharing policies. With rules-based ticket sharing, you can decide which tickets can be shared and when, whether share recipients can forward to other guests, and require original purchasers to retain a ticket for entry. Real-time integration with Tessitura ensures every share is logged instantly in your CRM, giving you a live view of who’s in your house. This approach not only deters unauthorized resellers but also fills your database with genuine attendees for future marketing.

Symphony audiences thrive on personal connection, yet many guests remain anonymous when tickets change hands. Capture every transfer—whether a subscriber forwarding to friends or a donor gifting to potential new supporters—and write that patron data straight into your CRM. This first-party intelligence lets you send targeted post-concert offers, fundraising appeals, and personalized outreach. The result is deeper loyalty, higher subscription renewals, and a surge in ancillary revenue from parking, merchandise, and donations.

A SOLUTION FOR EVERY VENUE

PURPOSE BUILT FOR YOUR VENUE

THEATERS

OPERA COMPANIES

BALLET & DANCE

MUSEUMS & ATTRACTIONS

PERFORMING ARTS CENTERS

SYMPHONY ORCHESTRAS

Ideas That Are Reshaping Live Events

Case Study: A Modern Challenge for an Iconic Venue - The Roundhouse

Ballet Austin & True Tickets: Building on Success for The Nutcracker 2024

Lyte Bankruptcy and What It Reveals About the Ticketing Industry

Leveraging Data and Dashboards to Transform Audience Engagement Strategies: A Kauffman Center Success Story