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LA MIRADA THEATRE CASE STUDY

Impact in the First Six Months
PROJECT
La Mirada Theatre selected True Tickets in 2025 following a comprehensive evaluation of digital ticket delivery solutions. Results exceeded expectations within six months, demonstrating that meaningful results don't require a large team or budget.
WHAT WE DID

True Tickets' deep Tessitura integration helps La Mirada grow its patron database and audience insights, delivering a 128% ROI in the first six months!

Implementation was easy, setup was fast and intuitive.
CLIENT
La Mirada Theatre
TIMELINE
Jul 2025 - Jan 2026

PROJECT OVERVIEW

La Mirada Theatre implemented True Tickets, the ticket lifecycle solution for Tessitura, to stay connected to its patrons from sale to scan. By connecting secure digital ticket delivery, ticket sharing, resale, in-ticket engagement, and easy entry, La Mirada set out to identify its actual audience, build stronger relationships, and grow revenue. La Mirada has seen meaningful impact across three main areas of concern:

  • Improving customer service

  • Improving security

  • Supporting marketing efforts

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Download this Case Study

CHALLENGES

  • Thousands of shared-ticket attendees remained unknown to the theatre, limiting opportunities to build direct patron relationships and drive future revenue.
  • Chargeback losses cost La Mirada $26K+ in a single season, creating significant revenue losses and exposing the need for stronger post-purchase ticket security.
  • Patrons often struggled searching inboxes and spam folders to find their tickets before entering the theatre, creating frustration and delays before performances.
  • Communicating last-minute performance changes was inefficient and time-consuming, often reaching only the original ticket buyer and not patrons attending on shared or resold tickets.

RESULTS

True Tickets' deep Tessitura integration helped La Mirada grow its patron database and audience insights, delivering a 128% ROI in the first six months.

  • Revealed more than 900 previously unknown patrons from 2,180 accepted shared tickets (16% of all tickets)
  • Resulting in 169 ticket purchases, 9 subscriptions, and $6,391 in direct ticket revenue.
  • Chargeback losses fell 85% from 2024/25 to 2025/26 seasons following the implementation of True Tickets' secure digital ticket delivery service.
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Our partnership with True Tickets has been successful in our three main areas of concern: improving customer service, improving security, and supporting our marketing efforts.”
Elizabeth Carlock_La Mirada
Elizabeth CarlockTicket Services Manager, La Mirada Theatre
“As we look to the future of theater and audience engagement, our partnership with True Tickets represents a pivotal moment. With this innovative ticketing solution, we are excited to enhance the way our patrons experience live events and maintain the highest standards of accessibility and security.”
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BT McNichollProducing Artistic Director, La Mirada Theatre

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