Digital Ticket Issue and Delivery for Arts Venues

DELIVERY SECURE TICKETS

DYNAMIC QR CODES REDUCE FRAUD AND DUPLICATE SCANS

Patrons access digital tickets in their branded ticket wallet, a hyper-performant web application for fast mobile loading. True Tickets digital tickets display a dynamic QR code that continuously refreshes to reduce fraud and duplicate scans; expired codes scan as invalid. Each scan pings True Tickets for real-time validation. Ticket transfers and other interactions sync back into Tessitura, and write to “Order Seat History” for a complete audit trail. QR code refresh requires only 200 bytes. You can generate several thousand QR codes for roughly the same bandwidth as a single print-at-home PDF.

EFFORTLESS MOBILE ACCESS

FAST, SEAMLESS, SECURE ENTRY

Guests can access tickets instantly through a branded digital ticket wallet, with no app download or password required, and can easily add tickets to Apple Wallet or Google Wallet for even faster access on event day. Real-time patron messaging keeps guests informed with updates, alerts, promotions, and cancelled or postponed event notifications delivered directly within the ticket experience. At the venue, tickets load quickly and scan instantly to help reduce wait times, minimize entry friction, and keep lines moving smoothly. True Tickets work with existing scanners and require no new equipment.

DIGITAL TICKET ISSUE AND DELIVERY

TICKETS STAY LIVE AND CONNECTED

Ticket delivery is no longer just a confirmation email with a static barcode or PDF attachment. Modern digital tickets remain connected after delivery, reflecting updates and changes in real time instead of becoming disconnected the moment they are issued. Every share, resale, transfer, reclaim, and scan event syncs directly back into Tessitura, giving venues accurate visibility into who currently holds and uses each ticket throughout its entire lifecycle, while still allowing venues to revoke, reclaim, or reissue tickets when needed.

THE FLEXIBILITY YOUR PATRONS EXPECT

PATRONSAFE™ TICKET RESALE

PatronSafe Ticket Resale enables venues to manage resale on their own terms while preserving a secure, connected patron experience. Venues control pricing rules, resale timing windows, and ticket permissions, while resale buyers are written directly back into Tessitura, transforming previously anonymous secondary-market activity into actionable audience data. The result is a more controlled resale ecosystem that improves patron flexibility, maintains ticket integrity, and creates new opportunities for audience growth and remarketing.

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IN-TICKET AUDIENCE ENGAGEMENT

LIVE TICKET COMMUNICATION CHANNEL

Custom Content Blocks turn digital tickets into a direct communication channel with your audience. Because tickets remain live after delivery, venues can display targeted messaging directly inside the ticket experience, exactly where patrons are already looking before arrival. Configured directly within Tessitura, Custom Content Blocks help venues engage patrons, surface important information, promote offers, and create new revenue opportunities without relying on crowded inboxes or additional marketing spend.

Custom Content Blocks can display:

Food and Beverage ordering links
Upsell offers, including future event sales or merchandise
Sponsorship recognition and messaging
Pre-show tips, including arrival guidance, accessibility information, and parking tips
Benefits redemption and reminders, including drink vouchers, merchandise discounts, and lounge access

LIVE TICKET STATUS: CANCELLATIONS OR POSTPONEMENTS

UPDATE PATRONS IN REAL TIME

Because tickets remain live after delivery, venues can instantly update ticket status and communicate critical event changes directly within the digital ticket experience. If a performance is canceled, postponed, delayed, or impacted by weather or safety events, patrons immediately see updated status messaging on the ticket already in their possession, including shared or resold tickets held by secondary guests. The ticket itself becomes the fastest and most authoritative source of real-time event information, helping venues reduce confusion, prevent unnecessary travel, and keep front-of-house operations calm during rapidly changing situations.

Read the Center Theatre Group Case Study