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ONE TICKET. EVERY TOUCHPOINT CONNECTED.

A TICKET'S LIFECYCLE

A ticket is more than proof of purchase. It's a living, connected channel that stays visible as it changes hands, updates in real time, and brings revealed shadow audience data back into Tessitura. 

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EVERY TOUCHPOINT AFTER PURCHASE IS CONNECTED

Maintain full visibility and control of a ticket after delivery. Track every time it changes hands and sync each new ticket holder to Tessitura via our deep integration. A ticket is a live and open channel for communication and event changes/updates- it's no longer a static disconnected ticket that's simply gone after its issued.

TOUCH
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Digital Ticket Delivery

Deliver tickets securely with dynamic QR codes that help prevent fraud and duplicate scans. Your team retains full control and visibility of the ticket even after delivery.

TOUCH
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Ticket Sharing

Patrons can share tickets through venue-defined, rules-based controls. Each shared ticket stays traceable, helping prevent unauthorized transfers while capturing the recipient in your CRM.

TOUCH
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Ticket Resale

Give patrons flexibility when plans change. Patrons resell eligible tickets within your rules, and each new buyer’s contact information syncs back to Tessitura.

TOUCH
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Easy Scan Entry

Patrons get a smoother contactless arrival experience. Password-less login improves accessibility, while real-time validation helps ensure each ticket is valid at the moment of scan.

TOUCH
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Live Ticket Updates

In-ticket content blocks offer a new communication channel for pre-show information, food and beverage, and marketing promotions. Last-minute postponements or cancellations.

TOUCH
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Shadow Audience Data

Reveal the shadow audience behind shared or resold tickets, add them to your CRM database. Nurture those new relationships to build loyalty, drive repeat visits, and grow revenue.

NOT ISSUED AND GONE

A LIVE-CONNECTED TICKET

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EVENT UPDATES
Tickets reflect postponements, cancellations, program changes, or other last-minute information directly in the ticket holder’s wallet.
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IN-TICKET ENGAGEMENT
Use content blocks for pre-show instructions, parking, food and beverage, digital programs, cross-sell offers, and upsell opportunities.
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TICKET RECLAIM
Pull tickets back when needed, helping your team contain mistakes, unauthorized activity, or policy violations before entry.

BUILT FOR TESSITURA ORGANIZATIONS

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A TESSITURA INTEGRATION
True Tickets is a secure digital ticket delivery, control, and audience visibility layer that integrates directly with Tessitura.
EASY INSTALL
A surprisingly light lift. Installation takes ~30 minutes. Run a SQL script and place plugin files alongside your Tessitura RETS API. It's that simple.
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Bring the full ticket lifecycle into view

See how True Tickets helps arts and cultural organizations connect delivery, attendance, and audience growth.