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Custom Content Blocks
Ticket Sharing
Ticket Resale
Shadow Audience Discovery

ONE TICKET. EVERY TOUCHPOINT CONNECTED.

A TICKET'S LIFECYCLE

A ticket is more than proof of purchase. It's a living, connected channel that stays visible as it changes hands, updates in real time, and brings revealed shadow audience data back into Tessitura. 

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EVERY TOUCHPOINT AFTER PURCHASE IS CONNECTED

 
Maintain full visibility of a ticket after delivery. Track every time it changes hands and sync each new ticket holder to Tessitura via our deep integration — so you see beyond the ticket buyer to the people who actually attend. A ticket is a live and open channel for communication and event changes/updates — it's no longer a static disconnected ticket that's simply gone after it's issued.
TOUCH
Homepage security shield icon (64 x 64 px) Ticket Sale
Ticket Sale

Every ticket is live and connected from delivery to entry. Your team maintains full visibility of each ticket even after delivery — seeing beyond the ticket buyer to the people who actually attend.

TOUCH
Homepage ticket sharing icon (64 x 64 px) Ticket Sharing
Ticket Sharing

Patrons can share tickets through venue-defined, rules-based sharing. Each shared ticket stays connected to Tessitura, capturing the recipient in your CRM.

TOUCH
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Ticket Resale

Give patrons flexibility when plans change. Patrons resell eligible tickets within your rules, and each new buyer’s contact information syncs back to Tessitura.

TOUCH
Homepage Patron Experience Preview iphone demo icon Easy Scan Entry
Easy Scan Entry

Patrons get a smoother contactless arrival experience. Login without a password improves accessibility, while real-time validation helps ensure each ticket is valid at the moment of scan.

TOUCH
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Live Ticket Updates

In-ticket content blocks offer a new communication channel for pre-show information, food and beverage, and marketing promotions. Last-minute postponements or cancellations.

TOUCH
Tessitura icon Shadow Audience Data
Shadow Audience Data

Reveal the shadow audience behind shared or resold tickets, add them to your CRM database. Nurture those new relationships to build loyalty, drive repeat visits, and grow revenue.

NOT ISSUED AND GONE

A LIVE-CONNECTED TICKET

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EVENT UPDATES
Tickets reflect postponements, cancellations, program changes, or other last-minute information directly in the ticket holder’s wallet.
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IN-TICKET ENGAGEMENT
Use content blocks for pre-show instructions, parking, food and beverage, digital programs, cross-sell offers, and upsell opportunities.
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TICKET RECLAIM
Pull tickets back when needed, helping your team contain mistakes, unauthorized activity, or policy violations before entry.

BUILT FOR TESSITURA ORGANIZATIONS

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A TESSITURA INTEGRATION
True Tickets helps arts and entertainment venues see beyond the ticket buyer to the people who actually attend 
EASY INSTALL
A surprisingly light lift. Installation takes ~30 minutes. Run a SQL script and place plugin files alongside your Tessitura RETS API. It's that simple.
Tessitura integration workflow-1
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Bring the full ticket lifecycle into view

See how True Tickets helps arts and cultural organizations connect delivery, attendance, and audience growth.